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Title: Top Ten eBook Mistakes and How to Correct Them - Part 2
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

Article URL: www.bookcoaching.com/freearticles/article-107.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: eBook / Top Ten

Description: Did you know that you already have an eBook inside you? And, 
like your coach, you can earn thousands of dollars each month? If you want to 
double and triple your present book income, check out these mistakes and 
correct 
them now.

Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing, 
self-published book, book publishing, bookcoach, titles sell books, how to 
write a 
book, publicize and promote your book, market your book online, ebook 
promotion, book selling, book profits, free promotion.

Words: 680

Thanks,
Judy Cullins, M.A.

P.S. To receive a complete list of over 170 free articles with autoresponder 
addresses go to www.bookcoaching.com/freearticles.shtml.
==============
Top Ten eBook Mistakes and How to Correct Them - Part 2
Judy Cullins 2005 All Rights Reserved.

Did you know that you already have an eBook inside you? And, like your coach, 
you can earn thousands of dollars each month?  

Even if you are a non-techie like me, you can write your ebook at the same 
time you write your print book. Or, solve your readers' problems using other 
articles and reports already in your files. Expand a two-page article with a 
story or add other how-to's. 

If you want to double and triple your present book income, check out these 
mistakes and correct them now. 

Part one of this article is available at 
http://www.bookcoaching.com/freearticles/article-106.shtml.

Mistake 6. You don't leverage your e-Book for higher price sales.

When you look at the valuable information inside your e-Book and you realize 
you only make $20 a sale, you may want to investigate putting it into an 
e-Course. These courses sell for $79 and up. With just a little revising and 
tweaking, you can set your book up to be a hands-on how to course.

You can bundle several lower cost e-Books and list their singular prices. 
Then offer a fabulous discount to buy all three or four.

Mistake 7. You don't add bonus value to your e-Book.

Whenever you put 2-4 bonus special reports at the end of your e-Book document 
in Portable Document Format, you make your offer so appealing, that many will 
buy for the bonuses alone. For an e-Book on How to Write Your E-Book or Other 
Book - Fast! an e-Book that sells for $24.95, the author offered these three 
valuable bonuses as an incentive to buy. "Titles Sell Books" - value $4.95, 2. 
"Write Like a Pro Checklist." - value $3.95, and 3. "How to Get Testimonials 
from the Rich and Famous" - value $5.95. That's $15 of valuable reports added 
to $24.95--Total value: $40.00 value for only $24.95. 

She put a new link on her Web site "Discounts of the Month." With a limited 
time offer, from her e-Promotion bi-monthly offers, she got many new buyers. 
Everyone wants useful, original information. Everyone also wants a bargain.

Mistake 8. You put too many topics in your book. 

Remember, best sellers focus on one main topic. Each chapter must support 
that subject. When you try to give too much, your information isn't organized, 
short, and compelling. Instead of the end all, be all book, concentrate on one 
"how-to" and give plenty of details to make it useful to your reader.

Mistake 9. You don't market while you write.

Most writers wish someone else would do it for them. Not in this lifetime! 
It's so much easier to put marketing into each chapter title, each chapter's 
questions you will answer, rough draft of your e-Book's back cover (sales 
letter), the One-Minute "Tell and Sell," and knowing your targeted audience, 
thesis 
and table of contents before you write a single chapter. Knowing these 
essential  "Seven Hot-Selling Points" before you finish your e-Book will have 
you 
ready to promote the second you write your last word.

Mistake 10. You don't brand yourself, your business, and your book.

Some people join an affiliate program or set up an affiliate program for 
others to sell their products and sell many products. As a marketing coach, I 
want 
you to think of the overview "umbrella" you can house your products under. 
Think about your biggest benefit you offer through your service. Think about 
your book title. Can you put a key word from it into each chapter title? For 
the 
book, "Passion at Any Age," the author put the word passion in each chapter 
title such as "Passionate Self-Care". In one client's book, "Watch Out! Your 
Relationships Can Be Hazardous To Your Health." the author included the key 
words 
"watch out!" in each chapter title.

The e-Book earning curve while short is important for all writers to conquer. 
It's easier when you contact a professional coach or take a teleclass to 
inform yourself. Stop making e-Book mistakes so you can earn the money you 
deserve.  


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