Publishing Guidelines:  You are welcome to publish this article in its 
entirety, electronically, or in print fre*e of charge, as long as you include 
my 
full signature file for ezines, and my Web site address in hyperlink for other 
sites.  Please send a courtesy link or email where you publish to 
[EMAIL PROTECTED]

Title: How To Prepare Yourself for Online Marketing
Author: Judy Cullins
Copyright 2005. All Rights Reserved.

Article URL: www.bookcoaching.com/freearticles/article-15.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Online Marketing/Promotion

Description: Still marketing through press releases, in-house networking 
groups, and talks? If these campaigns have brought
few clients and product sales, then you may be ready for your virtual marketin
g machine, the internet.

Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet 
promotion, book coaching, San Diego, eBook, online marketing, free articles, 
increase online sales, web site marketing, build web traffic, marketing 
services, write ezine, increase targeted web traffic, web site headlines, 
benefits and 
features for client, features, marketing tips, eBook marketing, submit ezine, 
Web promotion, ecommerce, epublishing

Words: 955

Thanks,
Judy Cullins, M.A.

P.S. To receive a complete list of over 170 free articles with autoresponder 
addresses go to www.bookcoaching.com/freearticles.shtml.
===============
How To Prepare Yourself for Online Marketing
Judy Cullins 2005 All Rights Reserved.

Still marketing through press releases, networking groups, and talks to 
groups? If these ways have brought you few clients or product sales, you may 
now be 
ready for your virtual marketing machine, the Internet! 

To get ready follow the following ten tips:

1. Buy an up-to-date computer with a 56k modem or more and Internet 
capability.

2. Open an email account. Bypass the freebies, because you need an email 
account from which you can send an attachment. You want to look professional. 
For 
you email address, don't use confusing letters and numbers. Use your name plus 
business keyword such as [EMAIL PROTECTED]

3. Educate yourself about email, the Internet, and your own computer program. 
 Take a community college or adult school computer and Internet program at 
low cost or free. You'll notice many others like yourself there, eager to 
learn. 
More advanced students will help you each step of the way.

4. Hire a one-on-one low-cost computer/internet coach, who can give you 
individual lessons if you don't want to attend seminars. They can help you 
proceed 
successfully with your eBusiness. Call your local high schools, computer 
schools or colleges for computer-savvy student who will be happy to receive 
$8-10 
an hour.

Connect with teachers, career centers, or student centers to start the ball 
rolling. Tell them you want an assistant. Make an ad that lists the 
capabilities you need. Be sure to follow up because schools are less business 
oriented 
and may not call you back.

5. Hire a computer assistant because you are not only a coach, speaker or 
author, you are a business! These assistants can send out emails, create 
appropriate folders of important contacts and email lists, send out appropriate 
email 
and keep your computer files up-to-date and organized.

Make them part of your virtual marketing machine at a very low cost. Use your 
assistant as much as you want to expand your success. You will look like a 
successful professional by adding new part-time staff. Start with 6-9 hours a 
week, and watch your clients and product sales grow!

6. Offer more than just one product to your potential buyers. Part of the 
plan is to allow automatic, ongoing sells for your lifetime, either on your Web 
site or other seller sites. If you plan to write a book, write a short one 
first. Then, expand as you can.  Publishing a short book is savvy business 
because 
you start making money right away to fund your other projects. Divide and 
conquer. Think of chapter excerpts, articles, tips, or how-to lists you can 
email 
free to prospective buyers.

Incorporate a plan and action steps to sell other products that relate to 
your book. These could submit informational pieces to ePublishers so that your 
word gets out to thousands, even tens of thousands of people daily on the net. 
This untapped eager-to-buy audience awaits your service and product. For more 
information on this, contact your book and Internet promotion coach.

7. Include your five-to-eight line signature at the end of every email you 
send with a benefit or special book you want to sell. Include your name, email 
address, Web site address, and phone number, local and 800 number. Include your 
business practice number one benefit and be sure to offer a free special 
report or ezine so you can collect those email addresses for future promoting. 
Make your email and web site hyperlinks to make it easy for your client to 
click 
through to where you are selling your products or service. Separate each 
email's end and signature with graphics such as ==== or #####.

8. Market your service, book, or products through writing short articles to 
submit to opt-in ezines. Use a search engine to find Web site ezines in your 
category or genre or send directly to the ezines. Your article must be 
compelling, concise, and useful, so take care and edit it until it shines. Most 
editors 
and publishers want articles from 500-800 words.

These people want and need your free information for their ezines web sites. 
They publish with your Signature Box at the bottom.

9. Submit your articles to top Web sites to multiply sales. To market your 
service business or books, boost your Web site popularity to the top ten 
through 
the search engines by submitting how-to articles to sites with your category. 
Top site ezines get from 15,000 to 500,000 readers daily.  These sites need 
your daily content, and they will pay you handsomely by including your key 
words that help your search engine position. 

Your Internet marketing coach is #1 now on Google and has been for four years 
and 35 others with key word "bookcoaching." When you submit your articles, 
the site also includes your URL in a hyperlink straight to your Web site or 
where ever you sell your products or service. In no time, you can be listed on 
23,500+ other sites with a link back to yours.

10. Create your own inexpensive book Web site. Coaches can catapult their 
business with a short print or eBook. While it's possible to sell books on 
other 
publishers' or book sellers' sites, you need to look forward and eventually 
develop your own site. Authors without a site are like business people without 
email. You don't need a fancy Web site. Make your home page sizzle with 
dazzling ad copy, headings, and a sales letter. You will sell books and make 
your 
coaching practice a household word.

Be willing to do what it takes, such as hire an Internet or book coach, to 
get Online savvy because this wonderful marketing machine is there for you and 
your business success.


[Non-text portions of this message have been removed]



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