Title: It's All in the Title
Author: Matthew Foster
Word count: 253; 65 characters per line
Contact e-mail: mailto:[EMAIL PROTECTED]
Categories: Business, Computers, Internet, Self-Help & How-To's,
Writing & Publishing
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It's All in the Title
by Matthew Foster
I receive over 40 articles per day from individuals who would
like me to republish their article. When I was in law school, I
was told that when sending in a resume, the average time spent
reading the resume is 7 seconds, due to the volume of resumes
received. I have found that to be true with articles as well.
Unfortunately, we don't live in a perfect world. You may be
the most intelligent writer in the world, and have breaking
information, which, if people actually read it, would benefit
them and their business.
Problem: most, if not all, publishers of articles don't have the
time to read the whole article unless they are "captured" within
7 seconds. So that tells us that, when submitting your articles
to newsfeed services, publishers, bloggers, and the like, you
have about 7 seconds to capture their attention (and I personally
believe that is a liberal amount of time - my experience tells
me more like two seconds).
Example: An excellent article was written just today, if you
read the content of it. But the title almost instantly created a
"deletion response" from me.
Titles must be captivating, yet relevant as well to the content
of the article. Major mistake would be to post an article with a
title that has nothing to do with the content - but that is a
completely different discussion.
In summation, please spend time on an effective title - and that
will get your article read and spread across the Internet.
Copyright © 2005 Matthew Foster
About Matthew: Matthew Foster is the President and CEO of
ArteWorks Business Class, a company that specializes in online
marketing, ecommerce and public relations for business.
Self-educated in HTML and HTML 4.0 certified by the National
Computer Science Academy, Mr. Foster has been actively involved
in Internet policy, international banking and ecommerce, website
design and search engine optimization since 1995. For further
information, please visit www.arteworks.biz
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