Write a Short Book to Launch your Speaking Business
Judy Cullins ©2005 All Rights Reserved.

The myth continues-that a real book must be in print and it must be over 160 
pages. Rethink the premier approach: Write a short book to get more bookings, 
get your word out to thousands, gain credibility, as well as vast virtual 
promotion and an ongoing increased stream of income.

1. Write your short (10 pages to 100 pages) print and eBook at the same time 
using the same word file.

Speakers need to know that business people's reading hours are down from 123 
hours per hear in 1999, to 109 hours in 2001, and in 2005--the figure is even 
lower. They want short how-to books.

Speakers have the edge over other businesses because you already have past 
talks, cassettes, or articles you've already written. Just dust them off with a 
new angle for each audience. This approach creates even more product.

2. If you don't get a book out, you don't get the bookings, your word out or 
ongoing income.

3. To get started:

-Write about what you know--you are the expert
-Solve your audience's problem or challenge
-List 5-10 benefits and features of your book
-Know your thesis before you write a word
-List 3-5 major topics to later become your chap. titles
-List 3-5 sub points for one chapter title

Take just five - ten hours a week to get your book written in less than a 
month. Watch your speaking business thrive!
Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Judy is author 
10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie 
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your 
Targeted Web Traffic, and Power Writing for Web Sites That Sell.  She offers 
help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of 
Month," blog Q & A at www.bookcoaching.com and over 185 free articles. 
Email her at [EMAIL PROTECTED]
Phone: 619/466-0622  -- Orders: 866/200-9743

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