Publishing Guidelines: You are welcome to publish this article in its 
entirety, electronically, or in print fre.e of charge, as long as you include 
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Title: Top Ten Getting Started Tips to Market your Book and Business
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small 
business people who want to make a difference in people's lives, build their 
credibility and clients, and make a consistent life-long income. Author of 10 
eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie 
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Targeted Web 
Traffic, and Power Writing for Web Sites That Sell, she offers free help 
through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the 
Month," 
and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 185 free 
articles. Email her at [EMAIL PROTECTED]

Article URL: www.bookcoaching.com/freearticles/article-195.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Marketing / Under 500 Words / Top Ten

Description: Want to sell a lot more books? Want clients calling every day to 
find out more about your service? Most emerging businesses forget the #1 way 
to promote anything--the Internet. Specifically, writing and submitting 
articles.  Use these ten Tips to help write a winning article that top ezines 
and 
Web sites will want to publish.

Keywords: Judy Cullins, internet marketing coach, internet promotion, 
bookcoaching, San Diego, eBook, online marketing, free articles, increase 
online 
sales, web site marketing, build web traffic, marketing services, increase 
targeted web traffic, web site headlines, benefits and features for client, 
features, 
marketing tips, business marketing, submit ezine, Web promotion, ecommerce, 
epublishing, viral marketing, sales letter, ezine articles

Words: 475

Thanks,
Judy Cullins, M.A.

P.S. To receive a complete list of over 185 free articles with autoresponder 
addresses go to www.bookcoaching.com/freearticles.shtml.
========

Top Ten Getting Started Tips to Market your Book and Business
Judy Cullins ©2005 All Rights Reserved.

Want to sell a lot more books? Want clients calling every day to find out 
more about your service? Most emerging businesses forget the #1 way to promote 
anything--the Internet. Specifically, writing and submitting articles. 

These ten Tips will help you write a winning article that top ezines and Web 
sites will want to publish.

1. Include your non-fiction book's chapter how to's or your fiction’s juicy 
chapter excerpts in your articles. Your book coach encourages novelists as well 
as self-help authors.

2. Keep your articles around 200-800 words each. Remember today's audience 
likes short copy. They want it one, two, three.
Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap 
your article or make a linear outline what points to keep before your write 
it. A plan helps. 

4. Create a hook for your two or three-sentence introduction. Notice this one 
asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. 
Follow the Internet way-- give your article away like Mrs. Field cookie 
samples, 
so people who read them and notice your signature file will want to visit the 
site where you sell your book. 

6. Keep yourself out of it. Your audience wants to know what you can do for 
them. Replace those "I" constructions with "you." "If you are like me...."

7. Number the main points for clarity. People love easy to read tips. 
Remember tips have a format that pros know. Start with a command, follow it 
with a 
benefit for doing it, and follow that with examples of how. 

8. Collect ten well-edited articles before you blast off. Online readers will 
look at you more seriously when they see you offer more than one quick thing. 
They will see you as the savvy expert and click to where you sell your book. 

9. Leverage one article into five. Change your audience. Change your number 
of how to's. Three Tips to... or Five Tips... or The Two Best Ways to....

10.  Remember free information is the reason people go to Web sites, so put 
your articles there as well as in a blog. 

Once you get dozens of short articles or fiction excerpts out to no spam 
ezines or top web sites in your field, you will notice the search engines 
optimizing your site because they see your important key words that link you, 
your 
book, or your service together. Your submitted articles lead to the magic of 
"viral marketing."  The thing is that this is attraction, natural marketing at 
its 
best. Your coach's URL and signature file is now on over 33,000 Web sites.
===============
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Powerwriting for Web Sites That Sell"
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622


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