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Title: Make your Book Stand Out From the Crowd: Know your Audience
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

Article URL: www.bookcoaching.com/freearticles/article-07.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Writing / Publishing / eBook

Description: Not everyone will want your book. Writing for your target 
audience focuses your writing and gives your book a great advantage because you 
know 
and can communicate your unique selling point. Now, your book will stand out 
from the crowd. Although everyone won't buy it, it will sell more copies 
because your targeted book buyers really want your message.

Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing, 
self-published book, book publishing, bookcoach, titles sell books, how to 
write a 
book, publicize and promote your book, market your book online, ebook 
promotion, book selling, audience

Words: 521

Thanks,
Judy Cullins, M.A.

P.S. To receive this special report from Judy Cullins, author of 10 eBooks go 
to:
www.bookcoaching.com/reports/FiveWaysGiveReason.shtml
===============
Make your Book Stand Out From the Crowd: Know your Audience
Judy Cullins ©2005 All Rights Reserved.

Most authors say, "Everyone will want my book, and when I take it to Oprah, 
it will sell millions, and I'll make millions, too."

Not exactly true. If you are writing a book you need to know your specific 
audience. This gives your book its unique selling point. Writing for your 
target 
audience focuses your writing and gives your book a great advantage because 
you know and can communicate your unique selling point. (USP). Now, your book 
will stand out from the crowd. Although everyone won't buy it, it will sell 
more copies because your preferred audience book buyers really want your 
message.

How do you know who your audience is?

The biggest mistake most authors make is that they don't write for their one 
preferred audience. If an audience is "everyone," the book doesn't have an 
angle. Without a focus audience, it suffers too much competition among other 
popular authors. The "Dummy" books have done well because they have one 
particular 
focus--beginners.

Know your audience inside and out through an "Audience Profile." (Excerpt 
from ch. 3 in "Write your eBook or Other Book Fast!)

What do they look like? How old are they? Male? Female? Age? Baby boomers? 
Seniors?  Entrepreneurial? Corporate? Are they middle or upper class? What kind 
of work do they do? What is their income? What do they spend discretionary 
time and money on?  Where do they live? What books and magazines do they read? 
What values and attitudes do those books reflect? What are their interests, 
hobbies, and values? 
Are they Internet savvy? How much will they be willing to spend on your book?

What challenges do they face that they want answers to? Are they business 
people, retired people, over 50? What radio shows do they listen to? What TV 
programs do they watch? What do they do with their free time? What events do 
they 
attend? What organizations do they belong to? What causes do they support? Are 
they Internet savvy? What kinds of sites do they visit and bookmark? How many 
of them are out there to sell to? What do they want? Need?

Go to your library or Internet to research just how many people belong to 
your audience. Ask for the reference books that have census and other 
information.  All agents and publishers will want this information from you to 
include in 
your book proposal if you go the traditional publishing route. 

Even if you publish this book yourself, do some market research. Research can 
help you with numbers: 45 million readers read new age books; 65 million baby 
boomers and 60 million seniors are out there. They buy online, too. Think of 
one segment of these groups you can write and market for: New Age newly 
divorced-age 50 and up; senior women creating a new career at 60; Baby boomer 
working mothers who want healthier food for their children.

By writing a book with an angle, you will attract your preferred audience 
because your whole book is devoted to answering its concerns.
===============
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Powerwriting for Web Sites That Sell"
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622


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