Publishing Guidelines: You are welcome to publish this article in its
entirety, electronically, or in print fre*e of charge, as long as you include
signature file for ezines, and my Web site address in hyperlink for other
sites. Please send a courtesy link or email where you publish to
Title: Make your Book Stand Out From the Crowd: Know your Audience
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Article URL: www.bookcoaching.com/freearticles/article-07.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Writing / Publishing / eBook
Description: Not everyone will want your book. Writing for your target
audience focuses your writing and gives your book a great advantage because you
and can communicate your unique selling point. Now, your book will stand out
from the crowd. Although everyone won't buy it, it will sell more copies
because your targeted book buyers really want your message.
Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing,
self-published book, book publishing, bookcoach, titles sell books, how to
book, publicize and promote your book, market your book online, ebook
promotion, book selling, audience
Judy Cullins, M.A.
P.S. To receive this special report from Judy Cullins, author of 10 eBooks go
Make your Book Stand Out From the Crowd: Know your Audience
Judy Cullins ©2005 All Rights Reserved.
Most authors say, "Everyone will want my book, and when I take it to Oprah,
it will sell millions, and I'll make millions, too."
Not exactly true. If you are writing a book you need to know your specific
audience. This gives your book its unique selling point. Writing for your
audience focuses your writing and gives your book a great advantage because
you know and can communicate your unique selling point. (USP). Now, your book
will stand out from the crowd. Although everyone won't buy it, it will sell
more copies because your preferred audience book buyers really want your
How do you know who your audience is?
The biggest mistake most authors make is that they don't write for their one
preferred audience. If an audience is "everyone," the book doesn't have an
angle. Without a focus audience, it suffers too much competition among other
popular authors. The "Dummy" books have done well because they have one
Know your audience inside and out through an "Audience Profile." (Excerpt
from ch. 3 in "Write your eBook or Other Book Fast!)
What do they look like? How old are they? Male? Female? Age? Baby boomers?
Seniors? Entrepreneurial? Corporate? Are they middle or upper class? What kind
of work do they do? What is their income? What do they spend discretionary
time and money on? Where do they live? What books and magazines do they read?
What values and attitudes do those books reflect? What are their interests,
hobbies, and values?
Are they Internet savvy? How much will they be willing to spend on your book?
What challenges do they face that they want answers to? Are they business
people, retired people, over 50? What radio shows do they listen to? What TV
programs do they watch? What do they do with their free time? What events do
attend? What organizations do they belong to? What causes do they support? Are
they Internet savvy? What kinds of sites do they visit and bookmark? How many
of them are out there to sell to? What do they want? Need?
Go to your library or Internet to research just how many people belong to
your audience. Ask for the reference books that have census and other
information. All agents and publishers will want this information from you to
your book proposal if you go the traditional publishing route.
Even if you publish this book yourself, do some market research. Research can
help you with numbers: 45 million readers read new age books; 65 million baby
boomers and 60 million seniors are out there. They buy online, too. Think of
one segment of these groups you can write and market for: New Age newly
divorced-age 50 and up; senior women creating a new career at 60; Baby boomer
working mothers who want healthier food for their children.
By writing a book with an angle, you will attract your preferred audience
because your whole book is devoted to answering its concerns.
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Powerwriting for Web Sites That Sell"
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com -- mailto:[EMAIL PROTECTED]
Orders: 866/200-9743 -- Ph: 619/466-0622
[Non-text portions of this message have been removed]
------------------------ Yahoo! Groups Sponsor --------------------~-->
<font face=arial size=-1><a
low income neighborhoods, 84% do not own computers. At Network for Good, help
bridge the Digital Divide!</a>.</font>
THINGS TO KEEP IN MIND WHILE USING ARTICLES POSTED ON THE GROUP:
1. Print the article in its entirety. Don't make any changes in the article .
2. Print the resource box with all articles in their entirety.
3. Send the Author a copy of the reprinted article or the URL
where the articles was posted.
Anything short of following these three rules is a violation
of the Authors Copyright.
Yahoo! Groups Links
<*> To visit your group on the web, go to:
<*> To unsubscribe from this group, send an email to:
<*> Your use of Yahoo! Groups is subject to: