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Title: Top Ten Tips on How to Write a Short Book to Promote your Coaching
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Author of 10
eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie
Ways to Market Your Book Online, The Fast and Cheap Way to Explode Targeted Web
Traffic, and Power Writing for Web Sites That Sell, she offers free help
through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the
and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 185 free
articles. Email her at [EMAIL PROTECTED]
Article URL: www.bookcoaching.com/freearticles/article-196.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Top Ten / Speaking / Coaching / Writing
Description: Rethink with the faster Premier Branding approach: Write a short
book first. Finish it fast so you can get your important message out to
thousands, even hundreds of thousands, gain credibility, and create an ongoing
increased stream of income. To take your business from OK to booming,
these top ten "Do and Don't" book tips.
Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing,
self-published book, book publishing, bookcoach, how to write a book, book
book profits, information products, writing ebook, epublishing, speaking,
coaching, help, short book
Judy Cullins, M.A.
P.S. To receive a complete list of over 195 free articles with autoresponder
addresses go to www.bookcoaching.com/freearticles.shtml.
Top Ten Tips on How to Write a Short Book to Promote your Coaching Business
Judy Cullins ©2005 All Rights Reserved.
The myths continues--that a real, respectable book must be in print and it
must be over 160 pages. Even better it's traditionally published. Rethink with
the faster Premier Branding approach: Write a short book first. Finish it fast
so you can get your important message out to thousands, even hundreds of
thousands, gain credibility, and create an ongoing increased stream of income.
To take your business from OK to booming, incorporate these top ten "Do and
Don't" book tips:
1. Write your short (30-100 pages) book.
Know people's reading hours are down from 123 hours per year in 1999, to 109
hours in 2001, and in 2005--a much lower figure. They want short, easy-to-read
books that answer questions they have on a particular topic.
2. Write your print book and eBook at the same time.
It's easy to just use two folders, one for each version. You may keep a lot
of the same material in both formats, but for the eBook, you will drop some of
the stories and examples to get right to the point. You will keep more to the
3. Write the easiest chapter first.
After you make a list of challenges and questions your audience wants
answered, take 2-5 of them that are totally related for the middle part of your
chapter. The introduction chapter is often the hardest to write, so warm up and
speed up with the easy choice first.
4. Stop researching so much to write the perfect book.
You know your topic. You know your coaching strengths. You already have the
answers within, so don't think you need to do
a lot of research. In fact, research makes your chapters dry and telling like
a lecture, rather than engaging your readers to finish each chapter by your
questions as headings, then answered in your natural voice. Your natural voice
5. Use all of your experience to write your book.
You may have some articles written, given a teleclass, or have some juicy
client stories where you solved their challenge. These translate into
chapters. Writing a book is like writing a teleclass in a way. There’s an
organization of the beginning, middle, and end. These ideas can short cut your
time to your book's finish line.
6. Know the pay offs of finishing your book.
If you don't get one out soon and fast, your potential clients won't know
what you have to offer them. You won't build your practice beyond a few, and
won't have the confidence of being a respected coach who earns consistent high
7. Know the benefits and features your audience will get from your book, and
hence your coaching.
Before you write a chapter make a list of 5-10 benefits and 5-10 features
your readers want. Do they want a more balanced life, more clients, more money,
and better relationships? Use visual and feeling words to connect with your
reader. After reading my book, you'll see yourself with your new life partner
a beach celebrating your time together. Or, You'll feel as young as a
8. Know your audience well.
First, think of your preferred audience--the one who will most want your
book. Write to that one audience to make your book speak directly to them, and
engage them to want to act on your ideas. With too many audiences in mind, your
book may lack focus and you actually write a book for 3- many audiences. This
is the number one mistake emerging authors make--unless they are Chicken Soup
marketeers, of course.
9. Write your audience profile before you write the book.
Know as much as you can about your audience. Who are they and where do they
hang out? What kinds of magazines and books do they buy? What is their age
bracket and interests? Are they Internet savvy? Where will you find them to
promote to them easily? Most book buyers for specific topics like your book
not visit a bookstore looking for it. Think Internet.
10. Know your thesis before you write much.
A thesis is a statement with a subject and a verb. It usually implies
judgment. It gives the main idea of the book such as "Write you eBook or Other
Book--Fast!" Sometimes your title will also be the thesis as in this case.
Think of the number one general/main challenge/question your book will answer.
That can be your thesis. Make sure every chapter relates to that thesis and you
have an easy-to-read book.
Traditional is no longer valid in today's business world. From Bill
Gates--the idea that there will be two kinds of businesses in the 2000's--One
the Internet, and the other, out of business. Make sure your book reaches your
targeted audience the best way, so it can brand your business today.
Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Powerwriting for Web Sites That Sell"
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com -- mailto:[EMAIL PROTECTED]
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