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Article Title:
==============
Packaging and Marketing Yourself - "Brand You"

Article Description:
====================
Branding isn't just for companies.  People in all walks of life 
and various career stages are starting to use self-branding to 
get ahead. Like a company and its product in the marketplace, 
self-branding means looking at yourself as a winning brand.  It's 
being aware of the things that set you apart from everyone else 
and make you memorable and unique - your skills, abilities, 
personality traits.  Being self-aware means you become clear 
about what you stand for and what you have to offer.  Doing a 
good job is no longer good enough to guarantee your career will 
go well. 


Additional Article Information:
===============================
437 Words; formatted to 65 Characters per Line
Distribution Date and Time: Thu Jan 26 22:51:14 EST 2006

Written By:     Cecile Peterkin
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]

Article URL: 
http://thePhantomWriters.com/free_content/d/p/packaging-marketing-yourself.shtml
 

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Packaging and Marketing Yourself - "Brand You"
Copyright © 2006 Cecile Peterkin
Cosmic Coaching Centre
http://www.CosmicCoachingCentre.com



Branding is a process started by large corporations like Nike as 
part of a marketing strategy in the 1980's.  It is a concept 
which had them selling their customers an image and an idea. 
Soon, along with the pair of running shoes you were buying, you 
were also buying into the concept, and "just doing it"; and your 
Bell telephone service isn't just about a tool, it's about the 
way we are all connected. Advertising has become less about the 
product and more about the feeling the company wants you to 
associate with what they sell.  

Branding isn't just for companies.  People in all walks of life 
and various career stages are starting to use self-branding to 
get ahead. Like a company and its product in the marketplace, 
self-branding means looking at yourself as a winning brand.  It's 
being aware of the things that set you apart from everyone else 
and make you memorable and unique - your skills, abilities, 
personality traits.  Being self-aware means you become clear 
about what you stand for and what you have to offer.  Doing a 
good job is no longer good enough to guarantee your career will 
go well. 

Branding yourself means you become associated with what sets 
you apart from others and the added value you bring to a job, 
business, or situation.  Self-branding demands self-awareness 
and communicates that you feel comfortable in your own skin.  
When you know what you've got to offer, you become powerful and 
intentional about how you communicate that through the quality 
of service you provide. You are your most important asset.  
Self-branding provides direction and clarity of purpose for 
how you work, not just what you do for a living.  

Because you are self-aware and focused, the benefits of branding 
are many.  Self-branding:

* Increases your confidence and self-motivation
* Increases your visibility and presence
* Differentiates you from your peers and colleagues

As a result, you will:

* Achieve your personal and professional goals
* Increase your salary

Personal branding is the strategy behind the world's most 
successful people like Oprah, Madonna, Donald Trump, Richard 
Branson and Bill Gates.  It demands commitment to what you value, 
consistency in what you deliver, and the guts to market who you 
are.  It is the difference between an ordinary career or business 
and an exceptional one.

Get clear on the brand "You", and be faithful to it.  

Recommended Resources:

* "The Brand You 50" book by Tom Peters.  In it he creates a 
  process in which you can empower yourself to stand out, both 
  personally and professionally.  

* Self-Branding e-course by Cecile Peterkin, Cosmic Coaching 
  Centre




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Cecile Peterkin is a Certified Career and Life Coach. She 
publishes "Recipes for Success", a F*ree monthly e-zine on 
how to achieve success and live your best life, personally 
and professionally. Cecile is also the author of 
The Career Athlete, an e-book on managing your career. Sign 
up now for Cecile's F*ree e-course "7 Steps to Success" 
mailto:[EMAIL PROTECTED] and visit Cecile's
website for more information http://www.CosmicCoachingCentre.com 


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