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Article Title:
Types of Logos: Text, Symbol and Combination Logos

Article Description:
There are three basic types of logos: text, symbol, and 
combination logos. The type of logo that will work best 
for your company depends on a number of considerations...

Additional Article Information:
868 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Jan 27 02:05:22 EST 2006

Written By:     Erin Ferree
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]

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Types of Logos: Text, Symbol and Combination Logos
Copyright © 2006 Erin Ferree
Elf Design

There are three basic types of logos: text, symbol, and 
combination logos. The type of logo that will work best for your 
company depends on a number of considerations, such as the size 
of your company, the uniqueness of your name, and a variety of 
other factors.

<B>Text Logo</B>

A text logo (also sometimes called a logotype or word mark) is a 
logo largely made up of the text of the company's name. This type 
of logo can have some graphic elements – lines, boxes, borders – 
that interact with, surround, or even form the letters. However, 
the graphic elements should be used as an accent to the text, not 
as a major or equally-weighted part of the logo.

A text logo works well when:

* You have a multi-word business name. If your business name is 
made up of many words, that are not commonly or easily 
abbreviated, or when an abbreviation may not be appropriate 
developing a text logo will keep the logo design as simple and 
clean as possible.

* You're working with an innovative, unique business name, as 
with Yahoo or Google. In each case, the business name is enough 
to make the logo memorable. 

* You're designing a logo for a large company that offers many 
types of products, services, or a combination of both, that may 
be hard to define or "wrap up" in a single picture or symbol.

* You're designing a logo "for the long haul" – there is less 
concern about your company "outgrowing" a text logo – they are 
timeless and classic.

* Trademark protection is highly important – as long as your 
business name is unique, then a text logo will also be unique.

A text logo may not be the right choice if:

* Your business name is not unique; this can mean difficulty for 
building your brand recognition. Then, without a symbol, the logo 
will be more difficult to remember or to associate with your 

* Your business name does not describe what you do, it can be 
hard to tell what products or services you offer when just a text 
logo is used. Taglines or other graphic elements will need to be 
employed to tell your audience more about your business.


<B>Symbol Logo</B>

A symbol logo is the opposite extreme in design from a text logo. 
This type of logo includes neither words nor letters – only 
symbols, images and shapes. 

A symbol logo works well when:

* Your company already has a high level of brand recognition. If 
who you are and what you do are already widely known, then you 
can use a symbol logo as an elegant and clean solution.

* You have been using a combination logo for some time and have 
now built up enough brand recognition for your symbol to stand 
alone. This is a common transition for a logo design to take when 
your company grows.

* You have a unique symbol in your industry – you wouldn't want 
to be confused with or mistaken for anyone else in your industry!

* You have the time and energy to trademark your logo, and then 
to police and enforce that trademark. This is how you ensure that 
your logo continues to be uniquely yours.

* You have a global presence and can develop a universal, graphic 
symbol that speaks to you and audiences. Additionally, a symbol 
can have meanings on many levels, and can also have different 
meanings in different cultures

A text logo may not be the right choice if:

* You are a company just starting out, you must have the budget 
and desire to educate your audience on your new symbol logo. This 
can be a difficult task.


<B>Combination Logo</B>

A logo that in some manner combines both a symbol and the company 
name. The symbol and text can be integrated together, side by 
side, or with one located above the other. 

Combination logos are the most common type of logo for several 

* A combination logo offers the best of both worlds. This type of 
logo offers a memorable logo graphic that tells the story of who 
you are, what you do, and what makes you different, all in 
conjunction with your business name for easy identification. 

* A combination logo is an excellent choice for a small- or 
medium-sized company or a company just starting out, to begin to 
build brand recognition, because a combination logo is both 
visually strong and explanatory. The symbol can speak to the 
services that the company offers, while the company name 
increases the company recognition.

* Combination logos are easier to copyright and protect than a 
symbol-only logo, because the logo symbol will always be used in 
conjunction with the business name. This automatically makes the 
logo unique.


You can use this guide to determine the best type of logo to 
design or to have designed for your company, based on the size of 
your business, how well-known you are, your business name, and 
your business plans, among other factors. Choosing the right type 
of logo design is the first step in building your company's 
visibility, credibility, and memorability.

Erin Ferree, Founder and Lead Designer of elf design, is a brand 
identity and marketing design strategist who creates big 
visibility for small businesses. Through her customized marketing 
and brand identity packages, Erin helps her clients discover 
their brand differentiators, then designs logos, business cards, 
and other collateral materials and websites to reflect that 
differentiation, as well as to increase credibility and 
memorability. Hundreds of small business owners and corporate 
entities across the US and Canada have relied on Erin to create 
content and visuals that support their brands. For more 
information about elf design, please visit: 

<a href="";>Logo design at</A>



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