Free-Reprint Article Written by: Bill Platt 
See Terms of Reprint Below.

* This email is being delivered directly to members of the group:

We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS 
OF REPRINT when you use this article. Thank you.

This article has been distributed by:

Helpful Link: 
  The Digital Millennium Copyright Act - Overview


Article Title:
Testimonials and Reviews Increase Your Real Sales Potential

Article Description:
The one essential ingredient for online success in 
any endeavor is gaining your prospect's trust.

Additional Article Information:
1014 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Feb 10 08:22:57 EST 2006

Written By:     Bill Platt
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]

Article URL:
Bill Platt's Picture URL:

For more free-reprint articles by this Author, please visit:


Testimonials and Reviews Increase Your Real Sales Potential
Copyright © 2006 Bill Platt
Book Reviews Trade Forum

It does not matter whether you are trying to find new subscribers 
for your ezine, new visitors to your website, sales of products 
and services from your website, or even promoting your newest 
book. We all lack one essential ingredient when we are starting 


The one essential ingredient for online success in any endeavor 
is gaining your prospect's trust.

Slick sales copy can only succeed in piquing interest and closing 
the sale with those who easily trust others. Maybe your name and 
reputation have preceded you and that is why your prospect is so 
quick to trust your spiel. Maybe your prospect trusts everyone 
all the time. Who knows?

The deal is that not everyone is going to trust your pitch on 
face value. Some of us just live life a bit more cautiously.

When your prospect is not handing out their trust easily, then 
you will need to provide them the ability to believe in what you 
are offering.


The easiest way to gain someone's trust is to let them read the 
words of other people --- real people who have tried what you 
are offering.

Your happy customers will spontaneously let you know when they 
are happy with what you have done for them. When your happy 
clients have made the effort to praise your work, make sure 
that you share that with your future potential customers.

A great testimonial page will help you to close more sales than 
any other page you put on your website.

Be sure that you tell your happy customers that you have used 
their testimonial; they will be delighted to hear about it. Be 
sure to include their first name (last name also, but only with 
permission) and city if they are general consumers.

If you are in the business of providing products and services to 
others in the business community, use their full name with their 
permission and link to their website.

When you link to their website, they will be thrilled for the 
extra free advertising. You will have cemented your client's 
praise for your products and services.

Real people, with real names and real locations are the trust 
builders in testimonials.

Real people, with real names and real websites can develop 
unbreakable trust, since the statements in the testimonial 
can be verified easily.


Typically, we think of reviews in regards to books, music and 
movies. But, reviews can also work for newsletters, websites, 
products, services, and membership sites.

Reviews are more formal in their style and design. Reviews look 
beyond what the person, who is sharing his or her comments, has 
gained from the product or service being commented upon.

Instead, reviews are intended to show people what can be expected 
from a product or service. It is like a checklist of features, 
with commentary provided concerning how useful the features will 
be to the reader.


By their nature, testimonials are spontaneous. For the purposes 
of sharing the value of a product or service, testimonials NEED 
to be spontaneous.

But, reviews are a different kind of beast.

In some cases, people will review your product or service without 
your input into the process. But, this is extremely rare.

In most cases, you will need to seek out someone to do a review 
of your product or service. It is not enough to wait for someone 
to do a review --- you might be waiting forever. You must 
proactively seek out people to do reviews on whatever it is that 
you are selling.

In rare cases, you might be able to find someone to do a review 
for you out of the kindness of their heart.

In many cases, you can find people who will do a professional 
review of your product for a small or not-so-small fee.

In today's internet community, there are still others who might 
be willing to review your book, product or service in exchange 
for you listing their name and website along with their review, 
on your website or on your book jacket. Savvy internet marketers 
understand the value of getting their URL in circulation through 
multiple channels. You might just be surprised who might step up 
and volunteer to review your product, service or book in exchange 
for some free advertising!


Generally, you will only want to offer an opportunity to review 
your product, service or book to a very select few people. If you 
make your offer open-ended, you might find your best potential 
customers getting what you are offering for free. Always limit 
your offer to a limited number of participants.

You should expect a review to be of a certain length ---
generally two to three paragraphs. You will often want to develop 
a long version and a short version of a review, to be used in 
different promotional formats.

If you are selling a book, then the review will be the lifeblood 
of your sales potential.

If you are selling a product or service, the review can add a 
substantial upside to your sales potential.

Take the time to seek out a limited number of people who would be 
willing to review your product, service or book. And, don't be 
afraid to barter for the review. For your best benefit, just be 
sure to offer something of real value to the reviewer, so that 
you can gain something that will be of real value to you.

And one final note on the subject of reviews. I know it is easy 
to want everyone to say what you want to hear. But, it is often 
better to insist upon complete honesty from your reviewer. 
Complete honesty from your reviewer will allow them to be more 
believable in the eyes of your prospects. And sometimes, your 
reviewers honesty might help you improve upon your offerings, 
which could allow you to make even more money down the road.

Bill Platt owns the <a href=>Book 
Reviews Trade Forum</a>
located at:
We invite publishers, plus book and ebook writers to 
list their offers to have their manuscripts reviewed 
by others. And, we encourage individuals interested in 
doing book reviews for pay or barter to visit regularly 
to see what new offers might be available.



TERMS OF REPRINT - Publication Rules 
(Last Updated:  April 7, 2005)

Our TERMS OF REPRINT are fully enforcable under the terms of:

  The Digital Millennium Copyright Act


*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog, 
  You Must Set All URL's or Mailto Addresses in the body 
  of the article AND in the Author's Resource Box as
  Hyperlinks (clickable links).

* Links must remain in the form that we published them.
  Clean links should point to the Author's links without
  redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or 
  Links in the Article or Resource Box. Paragraph breaks 
  must be retained with articles. You can change where
  the paragraph breaks fall, but you cannot eliminate all
  paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
  Opt-in Email Only. No Unsolicited Commercial Email.

* You Are Allowed to format the layout of the article for 
  proper display of the article in your website or in your 
  ezine, so long as you can maintain the author's interests 
  within the article.

*** Author Notification ***

  We ask that you notify the author of publication of his
  or her work. Bill Platt can be reached at:

*** Print Publication Reprint Rights ***

  If you desire to publish this article in a PRINT 
  publication, you must contact the author directly 
  for Print Permission at:  


If you need help converting this text article for proper 
hyperlinked placement in your webpage, please use this 
free tool:


ABOUT THIS ARTICLE SUBMISSION is a paid article distribution 
service. and 
are owned and operated by Bill Platt of Enid, Oklahoma USA.

The content of this article is solely the property 
and opinion of its author, Bill Platt



1. Print the article in its entirety. Don't make any changes in the article . 
2. Print the resource box with all articles in their entirety.
3. Send the Author a copy of the reprinted article or the URL 
  where the articles was posted.

Anything short of following these three rules is a violation 
of the Authors Copyright. 
Yahoo! Groups Links

<*> To visit your group on the web, go to:

<*> To unsubscribe from this group, send an email to:

<*> Your use of Yahoo! Groups is subject to:

Reply via email to