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Article Title:
[CORRECTION] How To Buy Sports and Concert Tickets Online

Article Description:
I'm always amazed when I meet someone who doesn't know they can 
buy event tickets online. People often don't realize that just 
because the box office says a game or show is sold out, doesn't 
mean there are no more tickets available anywhere.

Additional Article Information:
1843 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Feb 17 09:10:03 EST 2006

Written By:     Jason OConnor
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]

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[CORRECTION] How To Buy Sports and Concert Tickets Online
Copyright © 2006 Jason OConnor
Sports, Theater and Concert Tickets

I'm always amazed when I meet someone who doesn't know they can 
buy event tickets online. People often don't realize that just 
because the box office says a game or show is sold out, doesn't 
mean there are no more tickets available anywhere. You don't have 
to stand in long lines anymore or camp out overnight. You can now 
get tickets to just about anything online these days. And all 
you'll need is a credit card and an Internet connection.

Just like the book market and stock trading industry, the 
Internet has had a profound affect on the ticket industry as 
well. It has leveled the playing field, making it easier than 
ever before for anyone to purchase sold out, premium or hard-to-
find event tickets. Since you don't need to physically touch a 
ticket before you buy it, purchasing tickets online makes a lot 
of sense. The only things that differentiate various online 
ticket websites are trustworthiness, selection and price. 

What Kinds Of Tickets Can I Buy Online?

You can buy just about any event tickets you can think of on the 
Web. You can get NFL season tickets, NBA playoff tickets, or 
World Series tickets. You can purchase tickets to the U.S. Open, 
Broadway or Las Vegas shows, world concert tours, NASCAR races, 
jazz concerts, circus and magic shows, and tickets to a thousand 
other events too.

It used to be that you either had to wait in a long line right 
before the tickets went on sale, continue calling Ticketmaster or 
the box office battling the busy signal until you finally got 
through (often right after the tickets were sold out), or 
participate in some shady deal outside the venue or stadium with 
a scalper, chancing arrest. All of these options were less than 
ideal. But now you can go to many competing ticket websites 
online and shop till you drop, all in the comfort of home or 

The people who benefit the most by this are the consumers. We can 
now compare prices in a flash, find great seats that used to be 
only for people who knew someone important or who had season 
tickets, got a hot tip, or was somehow 'in-the-know'. What else 
could we do? There was no other way.

But now it's different. We have plenty of choices. And if you are 
willing to pay a price that is above face value, you can buy 
tickets to almost anything. 

How Do I Buy Tickets Online?

You buy tickets online just like you would buy a book online: 
find a website that sells what you want, enter your credit card 
and shipping information and you're done. Compared to going down 
to the box office weeks before the event and waiting in line when 
the tickets first go on sale, buying online is much better. 

Actually, online ticket websites have been around for a while. 
There is and, which have 
relationships with many venues, and are probably the most well 
known ticket websites. for example, prides 
itself in not charging more than face value. 

But since they don't charge more than face value, there are some 
drawbacks in using For instance, they sell out 
of their tickets very fast. It's not uncommon for a band's 
tickets to go on sale and sell out in mere minutes. And you're 
still waiting in line, just virtually. In other words, you are 
put into a queue when you log on to their site and find the event 
you want, and then you stare at a "processing" page till your 
turn comes up. You are then presented with any tickets that are 
left. If they've sold out in the meantime, you're out of luck.

Why Is It So Hard To Find Sports And Concert Tickets?

One of the reasons for example sells out so 
quickly is because the demand is often much higher than the 
supply and Ticketmaster is the top of the food chain, so to 
speak.  Also, many other people besides consumers buy the tickets 
first. Many tickets are grabbed by promoters, tour sponsors, 
scalpers, marketers, radio stations, bands, fan clubs and 
stadiums, which often give preferential treatment to season-
ticket holders seeking concert seats. Regular fans are frequently 
some of the last people to have a chance at that prized ticket. 

So, if you don't want to wait in an online queue, or you come up 
empty-handed at which happens all too often, 
then your next online choice is to go to secondary market ticket 
broker websites. Examples of these are,, or 

How Do You Find These Tickets Websites In The First Place? 

Either go to any of the websites mentioned directly above (since 
I have used each of them and know they are completely reliable) 
or use your favorite search engine and type in a relevant phrase. 
But be sure to be as specific as possible. You'll have a much 
better chance of finding the tickets you want easily, and most 
importantly quickly, by typing in "cheap Boston Red Sox tickets" 
or "the musical Wicked in Los Angeles tickets" for example, than 
you would "baseball tickets" or "Broadway". 

Prices are often higher than face value in the secondary online 
ticket market. This is because service fees are added. You are 
paying for the convenience and the opportunity to purchase 
tickets to games or concerts that have already been sold out. And 
it is often much better than since you are not 
waiting in a virtual queue and you are much more likely of 
actually getting the tickets you want, regardless of the show or 
game being sold out.

Another very important reason why these tickets cost more than 
face value, sometimes a huge amount more, is because of simple 
supply and demand economics. If there is a larger demand than 
supply for tickets to the Rolling Stones, U2, Madonna, the Red 
Sox in the playoffs, or the Super Bowl for instance, then prices 
will get higher. In fact, they will get as high as people are 
willing to pay. 

The Princeton University economist Alan Krueger, who helped coin 
the phrase "rockonomics," said "There's a cadre of wealthy fans 
pushing up prices of popular acts."

Critics of the secondary ticket market argue that consumers are 
made to pay outrageous prices. But these people need to re-learn 
fundamental economics. No one is "making" anyone pay higher 
prices. On the contrary, by being in such high demand, consumers 
are more than willing to pay the high prices. If we start to 
attempt to regulate the secondary ticket broker market, then we 
may need to review and all the things being sold for 
what some people consider "high" prices. Let capitalism take care 
of prices, not regulations.

There are other benefits from using secondary market ticket 
websites. The ticket inventory on these sites is often in real-
time, so you can see the most updated inventory of tickets for 
any show or game at any given time. They also frequently offer 
seating charts to see where you would be sitting. Just be sure 
that they have a secure and encrypted server to purchase your 
tickets from. Look for the closed pad lock on the bottom right of 
your browser when you are on the page that asks for your credit 
card number. As long as it is closed, you are safe to purchase 
from that website, since the closed pad lock means 'encrypted'.

Along with speed, easiness and convenience, purchasing tickets 
online from a ticket website has another benefit. If you are 
traveling to another city and want to catch a show while there, 
such as New York City to see a Broadway play, Chicago to see a 
White Sox game, or Las Vegas to see a show, you can buy tickets 
online to almost all major events and shows going on in the city 
you're traveling to. And you can do it in advance in the comfort 
of your home.

What Other Online Choices Do I Have For Buying Tickets To Shows 
And Games?

Another option for buying tickets online is to go to the 
performer's website. Performers or productions will often 
purchase blocks of tickets up front to sell to their preferred 
fans or website members. 

For instance, you can sign up on your favorite rock band's 
website, or favorite Broadway production website, and buy special 
pre-sales tickets for fans and fan club members. You may need to 
register at the website, but it could be worth it to have a place 
to buy sold out tickets and get newsletters and information on 
your favorite performers. If a concert, show or game is sold out, 
check back regularly as promoters, performers and venues often 
times release last minute tickets that are close to the event 

Also, try searching the Web for pre-sale password codes for 
Ticketmaster or band Web sites.

You can check if your credit card company has pre-sales or 
preferred tickets put aside for cardholders. American Express has 
offered this benefit in the past.

And you can go to or to find tickets for 
sale by individuals. Here you need to be very careful however, 
since an individual can sell you fake tickets.

If you want the convenience, speed and ease-of-use, or if the 
tickets you want are premium or already sold out, then your best 
bet is to go to a reputable online ticket website which sells 
tickets above face value on the secondary market. 

Check to make sure they have a secure checkout (as explained 
above), that they have a street address, phone number and privacy 
policy listed on their website, all of which show 
trustworthiness, and you should be fine. You can also check for 
seals such as Square Trade, the Better Business Bureau, or 
Thawte. If a site has any of these seals, and the link goes to a 
unique page verifying the authenticity, then you should be fine 

The ticket websites mentioned in this article are all reputable 
websites that you can trust. Also, if the ticket website you are 
considering is part of Ticket Network Direct 
(, then you can trust them as well. 

If you find a website that you like, and have a good experience 
with it, then be sure to bookmark the site since you'll probably 
want to buy tickets again in the future.

When searching for tickets online, I recommend that you open up a 
few browser windows, find the show or game you want to go to on 
each ticket website you're considering buying from, check the 
seating charts and prices for the day you want, and compare the 
websites' prices. Just be sure you are comparing the same exact 
days and seating sections across websites.

Gone are the days of camping out in line, out in the cold, 
overnight. Now we can all just hop on the Web in only our 
underwear, click around a few times and viola, our hard-to-find 
tickets are in-hand a few days later!

Jason OConnor runs <a href="";>Sports, 
Theater and Concert Tickets</a> 
- a great place to buy cheap sports, theatre and concert 
tickets online.



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