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Web Bio: Judy Cullins, 20-year Book and Internet Marketing
Coach works with small business people who want to make a
difference in people's lives, build their credibility and
clients, and make a consistent life-long income. Author of
Write Your eBook or Other Short Book Fast and 10 others, she
offers free help through her 2 monthly ezines, "The Book
Coach Says. . .," and "Business Tip of the Month." at
www.bookcoaching.com. Email her at [EMAIL PROTECTED] or
[EMAIL PROTECTED] Phone: 619/466-0622  -- Orders:
866/200-9743

Title: Top Ten Checklist to Design Each Part of your Book to
Sell More Copies
Author: Judy Cullins
Copyright 2005.  All Rights Reserved.

www.bookcoaching.com/freearticles/article-216.shtml
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email:  [EMAIL PROTECTED]

Category: Writing / Publishing / eBook

Description: Whether you are an ebook author/publisher or a
print book author/publisher, you can get your unique,
helpful information. out to make other people's lives
better. Other benefits include branding your business with
your book, gaining clients and developing trust with them,
and selling enough books to make half your income. All this
through formatting your book's insides, front and back
matter, so it will sell well the minute you publish.

Keywords: Judy Cullins, book coaching, San Diego, eBook,
book writing, self-published book, book publishing,
bookcoach, titles sell books, how to write a book, publicize
and promote your book, market your book online, ebook
promotion, book selling, book profits, free promotion, book
myths, writing, publishing, information product

Words: 520

Thanks,
Judy Cullins, M.A.
===========
Top Ten Checklist to Design Each Part of your Book to Sell
More Copies
Judy Cullins ©2005 All Rights Reserved.

Whether you are an ebook author/publisher or a print book
author/publisher, you can get your unique, helpful
information. out to make other people's lives better. Other
benefits include
branding your business with your book, gaining clients and
developing trust with them, and selling enough books to make
half your income. All this through formatting your book's
insides, front and back matter, so it will sell well the
minute you publish.

Book Designing Check and Correct List For your Book's Front
and Back Matter:

1.  Put book cover in 4-color design as first page. Rather
than do it yourself, hire a competent cover designer. For
business books, check out MaxCovers.com. He designed three
for me.
I also recommend George Foster at www.Fostercovers.com.

2.  Create a title page after the cover with your publishing
information, and copyright.

3.  Make an extra testimonial page to insert right before
your table of contents. Testimonials from the rich and
famous, media, man/woman on the street, and happy readers
convince others you have something good to offer by their
endorsement. This can make your book a top seller.

4. Include a list of your other books right before the table
of contents to widen sales.

5.  Create a table of contents (your chapter titles) and
place below it your complimentary free bonus report title(s)
and where to find them. When you offer bonus reports, your
audience sees this as added value. Some buy your book
because they want a particular report.

6. Put your one page sparkling "mini sales letter"
introduction right after the table of contents. This is the
number three "Essential Hot Selling-Point" that makes your
customer take out his or her credit card to buy.

7.  Redesign of all fonts so your book will be easy to read.
Easy to read books are the number one way to sell more
books. Use  fonts such as Arial and other sans serif fonts
for the headings and Times Roman and other serif fonts for
the copy.

8.  Put in proper headings at the top and bottom of each
page in the headers and footers. Put the title and page
number at the top, and your name and Web site URL at the
bottom. For your electronic version, this shows who the
author and expert is.

9.  Put the whole book in Portable Document Format PDF as
well as Microsoft Word.  You can edit the Word copy, and
allow your customers to download the PDF file unless your
offer your book via toll-free number. While PDF is not
foolproof safe, it's a common form and if passed on doesn't
allow the person to edit it.

10.  List your products and prices at the end of the book
along with a page on your coaching, speaking, or other
services. You may want to add benefit-driven annotated table
of contents for your other books at the end too.

When you include all these parts in your book, your
increased new sales will surprise you.

===============
Judy Cullins, 20-year Book and Internet Marketing Coach
works with small business people who want to make a
difference in people's lives, build their credibility and
clients, and make a consistent life-long income. Judy is
author of 11 eBooks including Write your eBook or Other
Short Book Fast, Ten Non-Techie Ways to Market Your Book
Online, The Fast and Cheap Way to Explode Your Targeted Web
Traffic, and Power Writing for Web Sites That Sell.  She
offers free help through her 2 monthly ezines, "The
BookCoach Says...," "Business Tip of the Month," at
www.bookcoaching.com and over 216 free articles.
===============
Email her at [EMAIL PROTECTED] or [EMAIL PROTECTED]
Phone: 619/466-0622  -- Orders: 866/200-9743



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