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Article Title:
Podcasting a Great Way to Share Media Files

Article Description:
Less than a year ago, most people had never heard of podcasting. 
Yet, the podcasting audience will reach 10 million this year and 
50 million by 2010, projects online researcher eMarketer.
So what's all the hype about? And what does podcasting mean 

Additional Article Information:
567 Words; formatted to 65 Characters per Line
Distribution Date and Time: Thu Mar 30 05:37:06 EST 2006

Written By:     Kate Smalley
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]

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Podcasting a Great Way to Share Media Files
Copyright © 2006 Kate Smalley
Connecticut Secretary

Less than a year ago, most people had never heard of podcasting. 
Yet, the podcasting audience will reach 10 million this year and 
50 million by 2010, projects online researcher eMarketer.

So what's all the hype about? And what does podcasting mean 

Podcasting is simply a way to publish media files online to 
enable users to subscribe to a feed and receive files 
automatically as they're released. Essentially, podcasting is 
about creating content-audio or video-for an audience that wants 
to listen when, where and how they want. It involves the 
transmission of all types of media-whether it be music, a weather 
forecast, a comedy sketch or interviews. 

Podcasting is an interesting term comprised of the words "iPod" 
and "broadcasting." The name came about simply because of the 
popularity of Apple Computer's best-selling portable digital 
audio player, the iPod. Despite its name, no over-the-air 
broadcasting is required for podcasting. And neither podcasting 
nor listening to podcasts requires an iPod or other portable 
player. You can listen to podcasts with any MP3 player or your 
PC and Ipod application. 

How Podcasting Differs from Regular Broadcasting

Subscribing to podcasts allows users to collect programs from a 
variety of sources for listening or viewing offline at whatever 
time and place is convenient to them. In contrast, conventional 
broadcasting provides only one source at a time, and the time is 
determined by the broadcaster. 

There are two main features that make a podcast different from a 
standard audio download. For one, it's not just one audio file, 
it's a recurring "show" with new "episodes" posted as time goes 
by. Also, it uses continuous RSS technology. So when a new 
episode is available, your podcasting program (such as iTunes) 
gets notified and either alerts you or downloads the information 
automatically if you've subscribed. When you connect your iPod to 
your computer, the episodes go onto your iPod and you can listen 
to them. Or you can listen to them on your computer using your 
music application.

The beauty of podcasts is that you don't have to be limited to 
commercial-filled radio. Instead, you can have everything you're 
interested in hearing or viewing delivered right to your Ipod. 
You could listen to the morning news cast at midnight...hear DJ 
mixes from Paris, France or listen to comedy skits on your way to 
work-all without a single commercial interruption.  

It's easy to locate available podcasts. One easy way to find 
podcasts is to use the Podcast Directory in iTunes. These 
automatically-updated podcasts can then be easily synchronized to 
your iPod for offline listening. There are also many directories 
that list available podcasts, and also allow submission of a 
podcast feed if you have one. Some of the more popular podcast 
directories are,, and 

Instead of just subscribing to podcasts, you could also create 
podcasts to promote your business. You don't have to be a 
professional to create podcasts. You simply have to be able to 
record and translate a recording into an MP3 file and upload it 
to the internet. 

If you're a life coach, for example, you could create a podcast 
to highlight your area of expertise and help your target audience 
solve issues. "Podcoaching" could help you showcase your coaching 
skills, build rapport with a broader audience and gain new 

Whether you're interested in being a podcaster or subscriber, 
podcasts are a valuable tool for sharing information. 

Copyright 2006, Kate Smalley
Connecticut Secretary
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