Top 10 Reasons Your Book or Service Doesn't Bring Wanted Profits 
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Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with  
small business people who want to make a difference in people's lives, build  
their credibility and clients, and make a consistent life-long income. Judy is 
 author of 11 eBooks including Power Writing for Web Sites That Sell. Two 
monthly  free ezines, "The BookCoach Says...," "Business Tip of the Month," at 
_www.bookcoaching.com_ (  and over 200 free  
Title: Top 10 Reasons Your Book or Service Doesn't Bring Wanted Profits  
Author: Judy Cullins
Copyright 2006.  All Rights Reserved. 
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Category: Writing / Publishing 
Description: Wealthy, rich, prosperous may not be in your vocabulary yet.  
Perhaps you need a review of what makes your book or business "Over-the-Top"  
successful and what doesn't.
Keywords: Judy Cullins, book coaching, San Diego, eBook, book writing,  
self-published book, book publishing, bookcoach, epublishing, titles sell 
how to write a book, publicize and promote your book, market your book online,  
ebook promotion, book selling, book profits, free promotion, information  
products, writing ebook, epublishing
Words: 1277
Judy Cullins, M.A.
P.S. For 200+ free articles by Judy Cullins, book and internet marketing  
coach, go to _ 
Top 10 Reasons Your Book or Service Doesn't Bring Wanted Profits 
1. You don't specifically define what the profits will do for you. 
Does it mean taking a month's vacation each year, buying a home, paying  your 
child's college tuition? Be sure you know what your money target is and  what 
it will do for you before you chase it. It's all important to have a goal  
beyond just the money.  
2. You shotgun your promotion efforts and don't focus on one or two  products 
or service. 
So many times I hear colleagues adding another book, CD, or other product  to 
their offerings. Just remember, you can only market one thing at a time.  
Making too many offers confuses your would-be buyer. In my new web site, I've  
reduced the number of books offered to include only the top five instead of 11. 
3. You set goals far too unreachable in the time allotted. 
While it's great to set goals, make sure you will move forward to the  finish 
line. Stretch, but define your goal in reasonable terms so you believe  you 
can reach it. Like a huge weight loss in six months, it doesn't make sense  to 
say, "I'll make a million $ with this project." When you take a step and  
succeed at it, you'll feel confident you can keep succeeding. 
4. You think your project to death. 
So many of us plan and plan, but don't act enough. Think my favorite maxim,  
"Get ready, Fire, Aim!" Once you start, you may make mistakes, but feedback 
from  your peers will help you grow much faster than you would in a vacuum. For 
me,  "check and correct" means to put it out now, then adjust what's needed to 
make  the copy or offer much stronger. Often, the best way to kick start you 
is to  copycat another successful person, then tweak to suit your specific 
5.  You don't think your project is urgent and must be finished  now.
So many clients get discouraged because they want their book to be easy and  
fast. That's good, but to get to easy and fast, you need to learn what selling 
 points make your book a winner inside as well as promotion campaigns that  
showcase your book's benefits and best parts. What may look like an obstacle 
can  help you develop strength and skills. You must focus all your intent, your 
direction and your attention toward you goal. Always expect the best, but 
make  no expectations. Even if you fall into limiting emotions, acknowledge 
know  yourself more, and keep moving forward. Make your book or service sales 
letter a  must now. It will happen. Remember the motto, "Feel the fear, but 
do it anyway!" 
6.   Make your plan realistic. 
So many times clients say they want their book finished yesterday. If you  do 
want to finish a project fast, realize you'll have to put full time effort on 
 it. That doesn't mean a few hours a week. Since most small business people  
already work 30-40 hours, they need to know they'll need to get up early 
several  days a week or work into the midnight hours. Your coach recommends you 
aside  at least 20 hours a week to devote to your new project. When you put 
attention  on your goal, its finish line will appear much sooner. You can 
always check with  a successful business person to get their take on realistic.
7. You don't follow through with actions. Distractions reign.
Follow this $25,000 key to finishing your important projects.
One.  Do the most important thing first. In your planner, put the top  three 
High Level Activities (HLA) down for each day of the week.  For  example, 1. 
Write Chapter Two middle of how tos, tips, and stories. 2. Visualize  project 
completed and describe what you hear, feel and see now that's it's done.  3. 
Contact resources to help get your project done the right way. 
Two. Finish # 1 before you look at other projects. This is the key because  
we get easily distracted by the phone, piles on our desks, or family members. 
We  really can only work on one thing at a time, although we kid ourselves 
about the  benefits of multi-tasking. 
Three. Write down in your organizer the three High Level Activities the  
night before. When you write, you commit more, and this message goes straight 
your unconscious mind. There, you'll notice the job is half done when you  
awake.  Many people wait for coffee, then write down the to dos. This slows  
start and you'll notice it's much harder to stay on the important tasks  
8. You don't treat your book as a business. Or, you don't treat your  
business as a business. 
It's one thing to write your memoir for you family. You don't expect to  
market it. It's another to write a self-help book that makes you the savvy  
expert, brands your  business, and attracts many new clients or customers.  For 
best audience who you can help to a better life, get testimonials from  to 
buoy up your web sales letter, and get all the clients you want, you must  
write a marketing plan. Writing is only the first step. After this, you  need 
to follow up with actions each day of the week. For myself, three high  
levels activities do just the right amount for the income I need to take two  
months vacation a year, get a new car, and feng shui my beautiful home in San  
9. You ask for approval and feedback from family members.
Remember, they are not your audience. So, don't ask for feedback from them.  
They will be too easy and not notice glitches, or they will criticize you  
because they don't know your topic or agree with your philosophy.  These  
attitudes pull you down when you are just starting out. Instead, ask for  
from a professional coach for book writing, publishing, and business  
Quality coaching comes from someone who has been successful and knows  the 
ins and outs of the business. What we got in school, even college, did not  
us how to write effective copy. Read a book on  how to write a book.  That's 
the first and least expensive way to learn how to make your efforts sell  
well. Take a teleclass that specifically shows you what to do first, second and 
last. Your thoughts are not enough. 
10. You give up when your project needs changes. 
Most new authors just write their book, even edit it a few times and  
pronounce it's done. Maybe done, but not finished. Always get a professional  
feedback in addition to editing. An editor can make your sentences good, but  
about flow, order, getting your readers to keep motivated to finish all  
chapters? Without your audience finishing your book or web site sales letter,  
miss the 24/7 sales team that spreads the word about your great book. You  miss 
any great testimonials you could get, just for the asking. Think of  
challenges as a chance to grow your project to a higher level. After you  
overcome it, 
you'll discover the amazing fruit that feedback gives.
How many of these reasons can you identify with? When you pay attention to  
them and correct them before you send you book or other writing project out,  
you'll attract more buyers than you ever dreamed of! 
===end of article
Judy Cullins, 20-year Book and Internet Marketing  Coach works with small 
business people who want to make a difference in people's  lives, build their 
credibility and clients, and make a consistent life-long  income. Judy is 
of 10 eBooks including Write your eBook or Other Short  Book Fast, Ten 
Non-Techie Ways to Market Your Book Online, The Fast and Cheap  Way to Explode 
Targeted Web Traffic, and Power Writing for Web Sites That  Sell. She offers 
free help through her 2 monthly ezines, "The BookCoach  Says...," "Business Tip 
of the Month," at _www.bookcoaching.com_ (  and 
over 200 free  articles. 
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