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Article Title:
Strategies to Put Eyeballs On Your Website

Article Description:
Successful webmasters all share three essential traits. First, 
they have developed processes for generating links to their 

Additional Article Information:
994 Words; formatted to 65 Characters per Line
Distribution Date and Time: Wed Apr 26 12:04:07 EDT 2006

Written By:     Bill Platt
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]

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Strategies to Put Eyeballs On Your Website
Copyright © 2006 Bill Platt
the Phantom Writers

Successful websites are those that actually sell products 
and services to their visitors for a profit. And, successful 
webmasters are always working hard to bring even more visitors to 
their website, so that they can make even more sales and profits.

Successful webmasters all share three essential traits. First, 
they have developed processes for generating links to their 
website. Secondly, they have figured out how to employ a strong 
call-to-action with their advertising. And thirdly, they know how 
to track and test their results so that they can fine-tune their 


A human being will never see some links. Maybe the search engines 
will construe those links as valuable links, but I would not 
count on it. Google is a little too smart to give value to links 
that human beings cannot find on their own.

Eyeballs are important to Google, and they should be important 
to you too.

While some links will serve no use to you directly or in the 
search engines, other links will prove to be far more valuable. 
Some links will deliver hundreds or thousands of visitors a month 
to your website.

Successful webmasters are those that can generate links that will 
deliver hundreds or thousands of visitors to their websites each 
month! It all adds up. The more valuable the links are that you 
can develop, the more traffic you will serve. The more traffic 
you serve, the more profitable your website will become.


There are many well-known methods for generating links to your 
website. Five of the more noteworthy and effective are as 

 * Paid Links
 * Viral Linking
 * Article Marketing
 * Paid Search
 * Directory Placements

Here is an overview of each:

1. Paid Links

Usually, this type of advertising is delivered in banner formats, 
but is also available in text links. Pricing for paid links 
varies from cheap to incredibly expensive.

If you have an advertising budget equal to that of General 
Motors, then you could afford to buy advertising in one of the 
mega-websites such as: Yahoo! Games,,, or

These mega-websites can deliver your advertising message to 
literally tens of thousands of people per day, but the costs can 
be staggering.

As always, you will get what you pay for. If you buy advertising 
on one of the mega-websites, you will get a lot of exposure for a 
lot of money. If you buy advertising on one of the small traffic 
websites, you will get a little bit of exposure for a little bit 
of money.

2. Viral Linking

Viral Marketing is a concept that suggests that your marketing 
message can pass from person-to-person, through existing social 
networks. In theory, if you have a compelling marketing message, 
people will be inclined to tell their friends, who will tell 
their friends, etc. Just like a virus that passes from person-to-
person through human contact, your marketing message can also 
spread like wildfire.

If you create a resource page on your website that is full of 
valuable information and links to other resources, you will find 
that people will want to share your page with others. And, if you 
create free tools and services that are cool, clever or useful, 
then people will also want to link to those as well. The better 
your offering, the more likely people will be to link to it.

For example, according to MSN, there are 677 links to 
the tool called the TPW Text-to-Hyperlink Converter: and over 98,000 
links to a search engine submission tool called Free Web 
Submission at:

3. Article Marketing

If you can create an informational article, you can add 
information to the end of that article that tells about you and 
your website. Upon completion, you can offer your informational 
article to publishers and webmasters as a Free Reprint Article. 
This designation tells publishers and webmasters that they can 
use your article in their ezine or website, so long as they keep 
your Author Information and links intact.

While there are literally hundreds of places to place your 
articles, these two are among the best:

4. Paid Search

The basic structure of Pay-Per-Click search advertising is that 
you can bid on keywords, and then the highest bidder on a search 
keyword gets the top spot. The next highest bidder gets the 
second spot, etc. The advertiser does not pay for advertising 
unless someone actually clicks on his or her advertisement, and 
then the advertiser is billed at the rate that the advertiser 
has agreed to pay the search company.

PPC advertising can be purchased at:

Google Adwords -
Yahoo! Overture -
MSN Advertising -
7Search Advertising -

The above engines are the most expensive PPC providers, but not 
the only ones. There are literally hundreds of other PPC 
providers on the Internet, although most serve considerably less 

5. Directory Placements

With directory websites, you are allowed to submit a 5-10 word 
headline for your listing, and usually up to a 25-word 
description to be placed with your link.

Directories are a good place to turn for highly targeted traffic, 
since most users will navigate through the various categories to 
find just the right websites to meet their needs.

A few of the highest traffic directories are:

You can find another 200 specialized niche directories, 
search engines, and article directories, by reviewing the list of member websites.


If you build your website and then sit around waiting for traffic 
to come to you, your website will certainly fail.

To be successful, do as other successful webmasters have done 
before you --- build large numbers of links to your website and 
aim to generate links that potentially offer real value.

Link building is time consuming, but it does offer real potential 
for the profitability of your website. Link building is not easy, 
but it is essential and worthwhile.

Bill Platt is the owner of
Bill specializes in distributing free reprint articles for his 
clients. Besides the exposure, traffic and sales that can be 
generated from the publication of an article in an ezine, many of
his clients use reprint articles as part of their link building 
strategy. TIP: Sales Copy is not an article. If you are able to 
educate and inform your readers, then publishers and webmasters 
are more likely to use your article in their ezine or website.



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