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Title: Don't Clone your Book or Business Marketing
Author: Judy Cullins
Copyright 2006. All Rights Reserved.
Bio: Coach Judy Cullins works with small business people who want to make a
difference in people's lives, build their credibility and clients, and make a
consistent life-long income with a book. Author of 11 eBooks including Write
your eBook or Other Short Book Fast, she offers 2 free monthly ezines, "The
BookCoach Says" and "Business Tip of the Month," at
_http://www.bookcoaching.com_ (http://www.bookcoaching.com) and over 215 free
[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) . Questions and Orders:
Article URL: _www.bookcoaching.com/freearticles/article-166.shtml_
Article Autoresponder: [EMAIL PROTECTED]
Author Contact Email: [EMAIL PROTECTED]
Category: Business Marketing
Description: Remember that the miracle of cloning sheep has its drawbacks.
The main one--dying young. Don't let your business die young by following the
herd. Instead, think of the natural ways you like to market. Here are three
Marketing Ideas that Make Big Promises. And, when followed by investing a large
amount of money and time, only a few will get the results they hope for.
Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet
promotion, bookcoaching, San Diego, eBook, online marketing, increase online
sales, web site marketing, build web traffic, increase targeted web traffic,
web site headlines, marketing tips, eBook marketing, Web promotion, ecommerce,
epublishing, viral marketing, sales letter
Judy Cullins, M.A.
P.S. To receive a complete list of over 215 free articles with autoresponder
addresses go to _www.bookcoaching.com/freearticles.shtml_
Don't Clone your Book or Business Marketing
Judy Cullins ©2006 All Rights Reserved.
Remember that the miracle of cloning sheep has its drawbacks. The main
Don't let your business die young by following the herd. Instead, think of
the natural ways you like to market.
Here are some marketing ideas that make big promises, and don't always
deliver. And, when followed by investing a large amount of money and time, only
few who follow these expensive programs will get the results they hope for.
One. Make your book a #1 best seller on Amazon. This idea teaches authors
that if they offer $1000's of bonus books, reports and the like, and tell all
their email lists to buy the book on a particular day at Amazon, they will
make extreme sales.
In many sales letters that give away $1000's more than the price of their
book, it looks a little suspicious or gimmicky. "Killer copy" and other web
sizzle language doesn't bring confidence to most business people. The
sold are over $2500. An old saying came from Robert Allen something like:
"You make much more money teaching people how to make money than they ever
implementing the skills."
Two. Optimize your web site standings in the search engines with ads placed
in Google.com and through pay-per-click advertising.
For the pay-per-click program, after putting a lot of time into writing ad
copy, paying an upfront consultant fee, and paying monthly costs of the key
words, I'd say the results for my top four business books were near 0.
Yes, I heard of one author that didn't invest more than $400 a month to reap
$4000 book sales, but her book was highly specialized. When another web
master I know followed this tact, she invested thousands a month to yield 50%
sales in the beginning months.. For $2500 investment for the first month, she
made $1250. Once the competition caught on, her sales dropped way below 50%
and no longer gave her a desired income.
Three. You pay around $1000 to get you book into a Print on Demand format
and be listed on the POD web site. Sounds good? Maybe not. These printers do
promote your book, just as publishers don't. They take a big cut from your
sales, and your book may be priced too high to make good sales. Most authors
make no or little money from this adventure. With just a little education and
professional bookcoaching, you can learn a much better way-far less expensive
and still get your POD book out there.
Natural Marketing-Three Ideas
One. Like myself, if you are an author or small business, it will be easy
and natural for you to write short articles and tips for top web sites and
article directories in your field.This one action has kept me at #1 in Google
for the phrase "bookcoaching." for five years and has placed my writings on
over 129,000 sites, the number increasing 1000 each month. That means 3500
targeted visitors a day at my site. That means great sales.
Two. If you don't like to write much, maybe you'll like BLOGs. They bring
similar results as the articles and your own ezine do. It's a mini web site,
an interactive process your visitors will like it because they see you more
casually and personally. When I wrote a blog, it was question and answer
format, also letting my humor and opinions out to show I'm human. You can also
put your how to articles on your blog with a link towhere you sell your
products or service.
Three. If you like to share yourself and your solutions with others
publically, you may enjoy presenting to groups and have your product available
back of the room. A similar venue would be joining a networking group. Bring
your business card that features either your blog site URL or your ezine
subscription information. When you collect these email addresses, you grow your
lists of targeted potential buyers. .
Cloning isn't always healthy or profitable. Stay true to your own style of
sharing yourself, your business, or book.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people's lives, build their
credibility and clients, and make a consistent life-long income. Judy is
of 10 eBooks including Write your eBook or Other Short Book Fast, Ten
Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode
Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers
free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip
of the Month," at _http://www.bookcoaching.com_ (http://www.bookcoaching.com/)
and over 200 free articles.
[EMAIL PROTECTED] (mailto:[EMAIL PROTECTED]) or [EMAIL PROTECTED]
Phone: 619/466-0622 -- Questions and Orders: 866/200-9743
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