Title: Product / Marketing Coordinator, NSPs/Journals
Location: NYC, NY
Length: 3 Months++


1.   Position Summary

What is the main purpose of this position? Why does it exist? (e.g., to
administer client database; to create marketing strategies; to provide
administrative support to department of 6 people, etc.)
The Product Coordinator represents all aspects of the assigned products
within the Federal product line, with particular emphasis on certain RIA and
PPC Print non-subscription products. The position involves monitoring all
phases of the product management process including Marketing, Customer and
Sales Support, and Development.

2.   Principal Accountabilities

What are the major responsibilities of this position? List the what, how and
why of each responsibility and provide examples, as necessary. Use specific
verbs of action, such as “designs”, “develops”, “controls” , “files”,
“manages”, “operates”, analyzes”, etc. Indicate % of time spent on each.
a. Marketing
•Review and help prepare advertising & promotion materials including sales
collateral, direct mail pieces, advertisements, etc.
•Assist in promotions/new product launches
•Review product packaging/distribution
•Develop annual product plan for assigned products
•Develop/suggest pricing/packaging strategies for assigned products.
•Prepare competitive comparisons working with Editorial department

b. Sales
•Attend trade shows that showcase the product line
•Monitor sales and assist team when needed
•Secure/manage third party distribution agreements for assigned products
(e.g associations)
•Assist field and inside sales teams in closing large accounts where
possible
•Assist with product knowledge training for sales team
•Develop retention strategies for assigned products
•Monitor inventory at mail houses
•Manage Custom & Imprint covers for bulk orders of selected titles from
artwork through delivery

c. Support
•Review customer requests for enhancements
•Make direct follow-up calls to users for certain escalated issues
•Assist in training support staff on the product family
•Work with Manufacturing and Fulfillment to set annual print runs. Assist
Editorial in approving covers/print content of print products.
•Coordinate with printer(s) on print runs, ship dates, etc   20%
d. Development
•Develop proposals for enhancements to existing products and new product
initiatives.
•Prepare and manage new product launches/enhancements to existing products

5.   Critical Challenges
What are the critical challenges of this position? (e.g., acquisitions,
divestitures, large, geographically dispersed employees, etc.)
Motivate peers /managers who do not report to you to contribute their
efforts to the success of your projects for your product line.

6.   Unique Knowledge & Skills
What critical knowledge and competencies are needed to successfully perform
this position (e.g., word processing skills, sales experience, demonstrated
leadership, specific educational requirement or technical training, etc.)?
How many years of each is needed?

Effective communication skills are a required core competency, as the
position requires gathering and disseminating information to and from a vast
array of resources, departments, customers, competitors, publications, the
media, etc.
1-2 years experience in product management
Bachelor’s Degree completed or in process; Marketing or Sales focus
preferred
Prior experience in publishing or information industry is desired
A knowledge of printing and artwork a plus

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