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Want to Understand Media Bias? Follow the Money.
Mike Hersh (c) 2004

Evidence of rightwing mass media bias abounds. Most in the corporate
media support the current Bush Administration - as they supported his
father's, Reagan's and Nixon's. The media almost universally endorsed
Bush's rush to war, echoing the lies used during the ramp up and
demonizing or ignoring opponents. 

Some in the media occasionally question Republican lies, crimes and
actions. However they do this only timidly and belatedly. The media
dependably favor elite corporate priorities over the interests of
regular Americans and oppose nearly every liberal political initiative
from national health to living wages. We don't hear about this because
the media don't tattle on themselves.

By contrast, the case for the "liberal media" is skimpy to the point of
silly. The most often cited "evidence" relies on a poll of Washington,
DC political beat reporters which showed most of them voted for Bill
Clinton in 1996. President Clinton was a moderate, not a liberal.
Therefore that poll shows most political reporters - not publishers or
editors - voted for a mainstream centrist who ran against a continued
Republican assault on Medicare, Medicaid, education and the environment.
They didn't trust Bob Dole to protect the New Deal against Newt
Gingrich's right wing wrecking ball. That doesn't prove the media have a
liberal bias. So much for exhibit A.

Like most business owners and affluent people, media decision-makers
favor right wing Republican candidates and policies. Still, right
wingers escape derision and the label "conspiracy kooks" as they rail
against the nonexistent "liberal media." Why? The media covers for right
wingers for several reasons..

Hiding right-wing political and economic biases behind a moderate fa�ade
lets the media promote pro-Republican political and pro-corporate
economic agenda without losing all credibility. In fact, Republican
operatives enjoy the rhetorical advantage of claiming, "Even the liberal
New York Times agrees...." While confusing to some, corporate media
refusal to join with "Movement conservatives" on "social" issues merely
reinforces this impression. Still, the media remain conservative on
almost every political issue and campaign.

Also confusing, most reporters don't think and act like the most extreme
right wingers, but that doesn't make the media "liberal."  Taught to
consider both sides of an issue and willing to accept science rather
than rely on religion for fundamental truths, reporters differ from
ideologues and theocrats. That's why many right wingers consider the
media "liberal, but actually reporters behave like most people in this
regard. Most in the media oppose parts of the far-right retrograde
agenda. 

Reporters and news outlets generally tolerate reproductive choice and
the concepts of environmental protection and gun control. In this, they
support much that (used to) constitute the vital center of American
politics. Still, those who reject this (former) consensus see in the
media a bastion of left wing extremism. Most Americans share most of
these views, placing the media squarely in the mainstream. Therefore
even at their most moderate, the media are not "liberal" in matters
political or economic. 

Generally the media oppose blatant bigotry - at least in public.
Stereotypical mass media depiction of dark skinned people as criminals,
welfare recipients, and prostitutes noted, the willingness to hire
diverse personnel and opposition to full-throated bigotry apparently
infuriates some on the right wing. News and entertainment shows usually
refrain from attacking or demeaning women and minorities. That's
probably more a business decision than any real tilt toward liberalism.
Still, if lack of racism, gay-bashing and misogyny make the media
"liberal," "conservative" must mean "racist" and "bigot."

So the mass media isn't theocratic or blatantly bigoted, but are they
"liberal?" No. If they were liberal, they would promote liberal
politicians and support liberal policies like national healthcare,
welfare, tax and trade fairness, and antitrust enforcement while
opposing tax cuts for multinational corporations and the wealthy elite,
deregulation and over concentration of economic power. They do the
opposite. The corporate media parent corporations (GE e.g.) and their
sponsors favor politicians and policies that favor the wealthy elite and
multinational corporations because they are multinational corporations
run by the wealthy elite. 

The corporate-owned media overwhelmingly favored, protected and
supported Richard Nixon, Ronald Reagan, and both George Bushes. Had the
media investigated and informed the public about Vietnam, Watergate,
Iran-Contra, connections with international terrorism and Florida
election crimes, it's safe to say that public outrage would guarantee
impeachment if not imprisonment for all four of these Republicans. 

In spite of their intellect-insulting lies and race-baiting on the
campaign trial, malign and failed policies, and gross criminality, four
Republicans won five of six presidential elections from 1968 to 1988,
and successfully stole the election in 2000. Even if all of this were
possible in the face of liberally-biased media coverage - a doubtful
prospect at best - Republicans would not enjoy wide-scale public
acceptance without pro-Republican media cover.

Some inkling of some Republican scandals eventually saw the light of
day, but only because of the profound systemic corruption of the right
wing and its leaders rather than any media bias against them. The recent
non-stop Reagan veneration despite the war against most Americans he
waged with nearly a dozen dozen criminals in his administration proves
right wing media bias. This should surprise no one.

Most Americans still don't know most of the sordid details about the
series of right wing scandals. Republicans would poll in the mid-20%
range if voters understood that these outrages - dating back before the
witch-hunts and abuses of the McCarthy Era - represent Republican
business as usual. Not an "aberration" by a few "overzealous"
operatives. 

Underscoring the transparent dishonesty of this media-endorsed
cover-story, felons from past Republican administrations thrive as
members of the current criminal Bush / Cheney GOPeration and appear as
"experts" in the not-so-liberal media. The media often embrace even
disgraced and convicted right wing liars as experts. 

Contrasted against savage attacks against moderates like Jimmy Carter
and Bill Clinton, the reluctant media coverage of Republican failures
and scandals prove media complicity and bias in favor of the right and
against the center-left.

American Reactionary "Conservatism" - the ideology that opposed every
sensible policy in US history from independence and the abolition of
slavery through pure food and drug laws, anti-child labor laws, women's
suffrage, the League of Nations, Social Security, protections for
investors and bank depositors, timely intervention against the Nazis and
Imperial Japan, the GI Bill, the Marshall Plan, environmental protection
to date - is the dominant political movement. Could this happen if the
media were liberal? Of course not.

True, the media reluctantly covered Watergate and Vietnam as debacles,
but this led to a severe backlash as many blamed "the liberal media"
rather than the real causes - bad policies based on failed right wing
assumptions and garden variety Republican extremism and corruption.
Former Nixon Treasury Secretary William Simon, a billionaire who cashed
in with his shady leveraged buyout techniques of paper-shuffling
"capitalism," led a crusade against those he considered "socialists" in
academia, business, and - most of all - the media. This merely
accelerated the rightward media trend.

Once upon a time, reporters were working stiffs and identified with
common people. Publishers and editors less so, but the press usually
showed some balance between corporate and personal. Over time, however,
demographics changed. Today, most reporters are college graduates from
higher up the economic ladder. Top reporters make $100,000s or even
$millions a year and they think and act like others in their elite tax
bracket. Still, past impressions linger obscuring current reality. 

As always, the decision-makers - editors and publishers who choose which
stories get on the air or into print and hire, promote and fire
reporters and - identify with rich business owners whose advertising
underwrites the media. The media elite hobnob with fellow business
executives at Chamber of Commerce luncheons in upscale salons and
exclusive country clubs. 

Want to understand media bias? Follow the money. Media moguls identify
with their peers and share their profound pro-Republican biases. Of
course they do. They know where their money comes from, and it's not
from liberal interest groups, unions, or the working poor. 

-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.

Media Watch project - http://democrats.com/media
MikeHersh.com - http://www.mikehersh.com
BushOccupation.com - http://www.bushoccupation.com
Speak Out! Beat Bush! - http://www.cafeshops.com/antibush04

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