Sent to you by Igor Karpov via Google Reader: RIM Announces BBM Music
– A New Social Music Sharing and Discovery Service via RIMarkable by
Robb Dunewood on 8/25/11



After tons of rumors and speculation, Research in Motion has officially
announced a new social music sharing and discovery service that they’ve
dubbed BBM Music. For $5 per month you can store up to 50 songs in your
personal music profile and you can swap out up to 25 songs from your
profile each month. That’s not a lot of music for 5 bucks, but, one of
the features in BBM Music that is kind of cool is the ability for you
to access up to 50 songs from each of your friends profiles who also
use BBM Music. The more friends you have, the more music you can
potentially access so long as everyone doesn’t have the exact same
songs in their personal music profile.

Check out the full press release after the break…

RIM Announces BBM Music – A New Social Music Sharing and Discovery
Service
New Cloud-Based Music Service Makes Music a Social Experience

Waterloo, ON – Research In Motion (RIM) today announced BBM Music, a
new BBM (BlackBerry® Messenger) service for socially connected music
fans.

BBM Music is an easy-to-use cloud-based service that enables social and
viral music discovery by allowing users to build an evolving,
community-based music library that is shared amongst their BBM Music
friends. The size of the music library continues to grow as new friends
join the community and each user can select music from a catalog with
millions of songs from leading music companies – Universal Music Group,
Sony Music Entertainment, Warner Music Group and EMI.

“More than 45 million customers already love the social communication
benefits delivered through BBM and we are thrilled to be extending the
experience into a uniquely social and interactive music service,” said
Mike Lazaridis, President and Co-CEO at Research In Motion. “We have
partnered with leading music companies to provide a „full track? music
sharing and discovery experience that will provide users with quality
music on demand and allow them to connect with friends on a whole new
level.”

Key features of BBM Music include:
- Music made social – BBM Music is a cloud-based, social music service
that allows you to share and discover music with your friends, creating
a continually evolving music library:
- Build a personal music profile with 50 of your favorite songs. You
can refresh your profile by swapping out up to 25 songs each month.
- Invite your BBM friends to subscribe to BBM Music and to join your
BBM Music Community.
- With each friend that is added to BBM Music, you grow your music
collection since the songs from the profile of each BBM Music friend
are available to you at any time.
- Up to 50 tracks from your personal profile are shared with your BBM
Music Community, and each member of your community shares up to 50
songs from their profile with you.
- Enjoy a truly social community-based music experience – the more
friends who join your community, the more songs you can listen to.
- Easily discover music that your BBM Music friends are listening to,
and comment on your friends? songs and playlists.
- You can create multiple playlists from music in your profile as well
as all of your friends? profiles, and with one click you can shuffle
the entire collection of music from your BBM Music Community. You can
even see which friend contributed each song while it plays.
- Within your BBM Music app, you also see a visual timeline that shows
the recent updates of all users within your community. It gives you a
chronological view of community updates, including who added new
friends, which songs were added or removed, which playlists were
created and what comments were made by your BBM Music friends.
- Listen to Full Tracks – BBM Music subscribers can listen to full
tracks from their friends? profiles – not just previews.
- Offline Listening – Music can be saved to smartphones for offline
listening, allowing users to access songs even when they don?t have
wireless coverage.
- Topping the Charts – Keep track of how many friends are listening to
your tracks.

“A major component of online music continues to be about community, and
the ability to discover new artists and music through word of mouth,”
stated Rob Wells, President of Global Digital Business for Universal
Music Group. “BBM Music dynamically and elegantly integrates the
excitement of this social music discovery process with a high quality
music service, enabling tens of millions of BlackBerry users to
experience new music and to share those experiences with their friends
virtually anywhere and at anytime.”

“We are pleased to be partnering with Research In Motion on their BBM
Music service. RIM and its large base of BlackBerry Messenger users
represent an exciting platform for expanding the reach of commercial
digital music around the world,” stated Thomas Hesse, President, Global
Digital Business, U.S. Sales and Corporate Strategy, Sony Music
Entertainment. “The combination of a premium music solution and instant
messaging will enable viral music discovery and emphasize the social
power of digital music. It also offers an effective way of serving
younger consumers by integrating music into the fabric of an important
hub of their digital activity.”

“A dynamic social music experience is a powerful way for our artists to
connect with fans and also for fans to discover music by interacting
with each other,” said Michael Nash, Executive Vice President, Digital
Strategy & Business Development, Warner Music Group. “Addressing more
than 45 million BlackBerry Messenger users with a service tailor-made
for its mobile community, BBM Music has the opportunity to reach a
broad and engaged audience.”

“We are very excited to work with Research In Motion to bring our
artists? music to BBM?s huge and very loyal user base,” said Mark
Piibe, Executive Vice President of Global Business Development at EMI
Music. “BBM Music?s unique social discovery experience offers fans a
great new way to discover music, share their favorite tracks with their
friends and build a stronger connection with the artists they love.”

“The widespread adoption of mobile devices provides the perfect
foundation for consuming and sharing music. Brands that want to deliver
a unique interactive experience must create services that are mobile,
social, and contextual,” said Maribel Lopez Principal at Lopez Research
and Constellation Research Group.

A closed (limited) beta trial of the BBM Music service is starting
today in Canada, the United States and the UK. The BBM Music service is
expected to be commercially available to customers later this year for
a monthly subscription of $4.99 USD* in Australia, Canada, Columbia,
France, Germany, Indonesia, Italy, Malaysia, Mexico, Netherlands, Saudi
Arabia, Singapore, Spain, Thailand, Turkey, UAE, the United Kingdom and
the United States.



RIM Announces BBM Music – A New Social Music Sharing and Discovery
Service is a post from: RIMarkable, the Unofficial BlackBerry Weblog...



Things you can do from here:
- Subscribe to RIMarkable using Google Reader
- Get started using Google Reader to easily keep up with all your
favorite sites
_______________________________________________
Rim mailing list
[email protected]
http://mailground.net/mailman/listinfo/rim

Reply via email to