On Tue, Apr 3, 2012 at 05:56, Rob Landry <[email protected]> wrote:
> > How many people listen to this station's stream, as opposed to on the air? > I think we as broadcasters need to beware of letting the Internet tail wag > the radio dog. These rules do not apply to over-the-air broadcasts but > only on the Internet, so were this my station I would not allow them to > dictate my programming policy. If push came to shove, I'd run my Internet > stream from a separate Rivendell system. Our listnership is about 25% to 50% web-stream based. And since it's normally just a single DJ doing a live show, there really isn't an easy way to select different programming for the webstream vs the air stream. We intentionally simulcast all of our content. And I think it's a fair wager that for the majority of stations, Internet streaming is the primary growth market. I know of almost no one in the under-30 age group that owns a terrestrial radio other that the one in their car. And even in the car, most of the people I know use an iPod or phone jacked into an Aux port more frequently than the terrestrial radio. In all likelihood, the future of radio is going to be heavily Internet based, and thus (pending a rule change) issues like this will probably become more relevant in programs like Rivendell, not less. Like it or not, I think the Internet tail already wags the radio dog, and it's only going to do so more. Air-only stations wouldn't be forced to implement or enforce any rules if Rivendell gave us a way to specify them. And as previously mentioned, a generalized system that allows the specification of arbitrary rules could be used for a lot more than just webstream-rules enforcement. There are a number of situations where it might be nice to warn a live DJ about a possible violation of a specific policy. -Andy
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