Driving westward across the continent in December, 1983, I found myself in the middle of the Mojave Desert with zero receivable stations on FM and only one or two on AM. One of the AM's was a very strong top 40 station that ran ads aimed at southern California. I couldn't quite make the top-of-hour ID out the first time I heard it, but at the top of the next hour I turned up the volume and heard:

Equis Eh Teh Erreh Ah, Baja California, Mexico. THE MIGHTY SIX-NINETY!


Rob

On Thu, 24 Oct 2013, Jay Ashworth wrote:

----- Original Message -----
From: "Alan Peterson" <[email protected]>

When did a station legal ID become the audio equivalent of a cup of
hemlock?

About 1984 or so, IIRC.

Cheers,
-- jra
--
Jay R. Ashworth                  Baylink                       [email protected]
Designer                     The Things I Think                       RFC 2100
Ashworth & Associates     http://baylink.pitas.com         2000 Land Rover DII
St Petersburg FL USA               #natog                      +1 727 647 1274
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