As a presentation effect? It wouldn't be noticeable by most people, negating its usefulness as an "effect." It would just annoy people with perfect pitch or who want to play along with a properly-tuned instrument. As a musician and an audio engineer, I can't imagine how that would ever be desirable. Maybe as John Anderson indicated, the goal may be to subjectively make the station sound more exciting compared to others playing the same song, but I'd have a hard time believing that would actually result in a statistically significant increase in listenership. Most wouldn't even be able to tell unless two stations were playing the same song at the same exact time and you could switch back and forth to do an A/B comparison. And the subliminal effects wouldn't likely be strong enough to make a measurable difference. Have there been any formal studies on this?
Regardless of my opinion, though, if the desire is to increase the tempo to make the music more energetic, then you could theoretically do that with an AudioScience card without affecting the pitch. You'd get your increase in energy/excitement, without offending the perfect-pitch listeners, so that sounds like a win/win. Brian On Fri, Oct 3, 2014 at 10:21 AM, Steve Varholy <[email protected]> wrote: > He wants to pitch up the music as a production and presentation effect. > It is very common in pop formats to do so. It used to be done when the > music was placed on a tape cartridge or during playback by intentionally > speeding up th studio turntables. Now, most stations do it on the fly in > the automation system playback by setting it in the category settings. > > The common "pitch up" is between 1.5% to 3% After that, the effect is very > noticeable. Those with perfect pitch ears can detect they key chance even > at 2%. > > Our MediaTouch system does it and I hadn't looked at whether Rivendell > could do it, since we have awhile before we transition to opensource. > >
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