On Wed, 18 Mar 2015, Cowboy wrote:

Voice tracking is not to delay what should be live announcements
by a few minutes. That's just bad programming.

I don't necessarily agree. The ability to voice-track frees a jock from being moored fore and aft to a console for the duration of his or her shift. Do you need to produce a spot with a client, but your record's going to run out? Record a voice track, insert it at the appropriate place, and you've just bought yourself some time.

In my days at WCRB I saw jocks do this all the time. Management got a lot more work out of them. As strange as this may sound, voice-tracking actually saved some jobs, as without it, the station's bottom line would have been worse and it may have been sold several years earlier than it eventually was.


Rob
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