Dear Rohrpost,
the third round of Drop Shadow Talks will start tomorrow at 7 pm at
Berliner Technische Kunsthochschule:
Oct 12
Tuesday 19:00
Prof. Marc Hassenzahl, Folkwang University of Arts, Essen will speak about
Experience Design: Transcending a Product's Encasing
http://dropshadowtalks.com/#9
In his "In the blink of an eye", Walter Murch, the Oscar-awarded editor
of The English Patient, Apocalypse Now and many other outstanding
movies, devises the Rule of Six--six criteria for what makes a good cut.
On the top of his list is "to be true to the emotion of the moment", a
quality more important than advancing the story or being rhythmically
interesting. The major aim of the cut is to deliver a meaningful,
compelling, and emotion-rich experience to the audience.
From a user's (consumer's) perspective, this seems self-evident:
experience is at the heart of human functioning. From a designer's
perspective, however, experience appears notoriously elusive: to "design
an experience" is a major challenge--especially, when actually designing
tangible, interactive products.
The talk presents and discusses Experience Design, which aims at telling
meaningful stories through tangible products, so-called "material
tales". This approach understands designers as "authors", of meaningful,
and rich experiences.
The talk will be in German.
Marc Hassenzahl is Professor for User Experience and Ergonomics at the
Folkwang University of Arts in Essen and research manager at MediaCity,
Åbo Akademi University, Vaasa, Finland. He is particular interested in
the positive affective and motivational aspects of interactive
technologies—in short: User Experience. He is founding and active board
member of the German Usability Professionals' Association.
Drop by!
--
Johannes Osterhoff, M.A.
Dozent für Text und Interaktion
Tel. +49 151 54675635
Berliner Technische Kunsthochschule (FH)
University of Applied Sciences
Bernburger Str. 24-25, 10963 Berlin
www.btk-fh.de
Tel. +49 30 25358708
Fax. +49 30 26949605
--
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