International M.A. in New Media ­at the University of Amsterdam

Call for Applications for­ Fall 2014, rolling admissions open on December 15, 
2013 and close on 1 April 2014

One-year and two-year New Media M.A. Programs available. For the two-year 
"Research Master's Program: New Media Specialisation," see below.


### International M.A. in New Media & Digital Culture (one-year program) ###

/// Overview

The MA Program in media studies New Media and Digital Culture offers a 
comprehensive and critical approach to new media research and theory. It builds 
upon the pioneering new media scene that Amsterdam is known for, with an 
emphasis on the study of Internet culture. Students gain an in-depth knowledge 
in new media theory, including perspectives such as software studies, political 
economy, and other critical traditions, and applied to such topics as social 
media, data cultures, and locative devices. They engage with the emerging area 
of digital methods, an ensemble of Internet research approaches and techniques 
that are specific to the new media and the study of natively digital objects. 
Additionally, students can choose to train in the areas of issue mapping, 
information visualization, digital writing and publishing, or social media 
research. The MA program combines a variety of teaching formats, ranging from 
lectures and group projects to lab sessions. Interested students are also 
supported in undertaking research internships. Students produce a wide 
portfolio of work, including theoretically engaged essays, empirical research 
projects, new media experiments, blog and wiki entries, in addition to 
organizing symposia. The program thereby enables students to contribute to 
timely discourses on digital culture, to conduct innovative research projects, 
and to critically engage in new media practices. The International MA in New 
Media and Digital Culture is an up-to-date digital humanities study program.

Students maintain a new media issues blog, recognized as among the leading 
academic blogs on the subject of digital culture, where they critique and 
discuss books, events, and new media objects. Students also get involved in a 
lively new media culture, both at the university, where internationally 
renowned speakers present their work and collaborative research projects are 
developed, and beyond. Cultural institutions, such as the Waag Society, the de 
Balie Center for Culture and Politics, and Mediamatic regularly host inspiring 
events. The Institute of Network Cultures, initiators of such events as 
UnlikeUs, Society of the Query, MyCreativity, and Video Vortex, regularly 
collaborates with the program. Digital media practitioners, such as Appsterdam, 
various Fablabs, and hacker festivals regularly open their doors to interested 
audiences. Finally, students are also encouraged to participate in PICNIC, the 
creative industries festival.


/// Curriculum

The New Media and Digital Culture program is a one year MA (60 EC) that begins 
in early September and ends with a festive graduation ceremony at the end of 
August. It is divided into two semesters:

First Semester (September - January)
Students follow a course in New Media Research Practices, which addresses doing 
research in and with new media. It engages with recent methodological debates 
around big data, realtime research, and software analysis. As part of the 
course, students conduct experimental new media projects, run a wiki, 
https://wiki.digitalmethods.net/MoM/, and the Masters of Media site, 
http://mastersofmedia.hum.uva.nl, regarded as a top blog for new media research 
and nominated for a Dutch award for best educational blog. 

Concurrently, the New Media Theories class introduces students to major 
theoretical frameworks in new media studies, including cybernetics, software 
studies, digital labor theories, network criticism, media ecology, and 
cognitive/communicative capitalism. An important aspect involves reading 
influential texts on media forms and digital networked technologies, addressing 
key thinkers such as Marshall McLuhan, Norbert Wiener, Vilem Flusser, Friedrich 
Kittler, Alexander R. Galloway, N. Katherine Hayles, Matthew Fuller, Wendy Hui 
Kyong Chun, and Jodi Dean. Through a variety of individual and group 
assignments, including a symposium presentation, students gather the relevant 
skills and resources for writing a critical research paper that concludes the 
course.

The final first semester class, New Media Research Methods, taught by the 
program Chair, Richard Rogers, trains students in digital methods research, a 
set of novel techniques and a methodological outlook and mindset for social and 
cultural research with the web. (see http://www.digitalmethods.net) Students 
use “natively” digital methods to investigate state Internet censorship, search 
engine rankings, website histories, Wikipedia, Twitter, Facebook, and other web 
platforms by collecting, analyzing, and interpreting data through various 
analytical techniques.

New Media Research Practices (6 EC), week 1-8
New Media Theories (12 EC), week 1-16
New Media Research Methods (12 EC), week 9-20

Second Semester (February-June)
In the second semester, students have the opportunity to further specialize by 
choosing between theme seminars on issue mapping for politics, information 
visualization, social media and value, the digital book, new media literary 
forms, and other courses offered outside of new media. Issue Mapping for 
Politics is concerned with mapping online discourse, and is a member of the 
international network of mapping courses following, amongst others, Bruno 
Latour's methods. The finest student work is entered into the annual 
controversy mapping award in Toulouse. New Media Project: Information 
Visualisation is a joint theoretical-practical collaboration between designers, 
programmers, and analysts, where the product, showcased in the annual 'show me 
the data' event (http://showmethedata.nl), is an online tool, digital 
visualization or interactive graphic. The Value of the Social - Studying Social 
Media is a theoretical/empirical module which addresses the valorisation of 
social life in digital media, including concerns around data mining, platform 
politics, the numerification of affect, and digital economies. The Digital Book 
investigates how the concept of the ‘book’ is translated into new media forms 
that coincide with transformations in the contemporary publishing industry. The 
subject contains both theoretical and practical components. New Media Literary 
Forms explores new forms of writing for and in digital media and practically 
engages with the production of creative, interactive, or collaborative texts.

The program of study concludes with the MA thesis, an original analysis that 
makes a contribution to the field, undertaken with the close mentorship of a 
faculty supervisor. The graduation ceremony includes an international symposium 
with renowned speakers.

Elective (12 EC), week 1-16
MA Thesis (18 EC), week 1-20


/// Career perspectives

Graduates in New Media and Digital Culture will have gained the critical 
faculties, skills, and outlook that will enable them to pursue a career in 
research as well as in the public and private sectors, ranging from NGOs, 
government, and cultural institutions to online marketing and the growing field 
of creative industries. Various alumni have also started their own successful 
new media businesses. As the exposure to the Internet and related technologies 
continues to grow, new media researchers are in demand in a variety of sectors. 
With digital technologies becoming the preferred platforms for business, 
information exchange, cultural expression, and political struggle, research 
skills focusing on these complex and dynamic environments are becoming central 
to working in these fields. In addition, advanced students can pursue academic 
careers in research and teaching.


/// Student Life

The quality-of-living in Amsterdam ranks among the highest of international 
capitals. UvA's competitive tuition and the ubiquity of spoken English both on 
and off-campus make the program especially accommodating for foreign students. 
The city's many venues, festivals, and other events provide remarkably rich 
cultural offerings and displays of technological innovation 
(seehttps://wiki.digitalmethods.net/MoM/NewMediaAmsterdam). The program has 
many ties to cultural institutions and companies active in the new media 
sector, where internship opportunities and collaborations may be available, in 
consultation with the student's thesis supervisor. Students attend and blog, 
tweet or otherwise capture local new media events and festivals, while 
commenting as well on larger international issues and trends pertaining to new 
media. The quality of student life is equally to be found in the university's 
lively and varied intellectual climate. New Media and Digital Culture students 
come from North and South America, Africa, Asia, and across Europe; they draw 
from academic and professional backgrounds including journalism, art and 
design, engineering, the humanities, and the social sciences.


/// Application and Deadlines

Rolling admissions from December 15, 2013 to April 1, 2014 for Fall 2014 
admission. 

More Info & Questions

- International M.A. in New Media & Digital Culture - University of Amsterdam - 
http://gsh.uva.nl/ma-programmes/programmes/item/new-media-and-digital-culture.html
 for admission details, including fees. 

- Student information website - http://student.uva.nl/mnm/

- Graduate School for Humanities, General Information - http://gsh.uva.nl

- Further general questions? Please write to UvA's Graduate School of the 
Humanities, graduateschoolhumanities-fgw[at]uva.nl.

- Specific questions about curriculum and student life? Please write to Dr. 
Carolin Gerlitz, New Media Program Coordinator, University of Amsterdam, 
c.gerlitz[at]uva.nl




### Research Master's in Media Studies, New Media Specialization (two-year 
program) ###

/// Overview

The New Media Research Master is a specialization within the Media Studies 
Research Master's Degree Program, and focuses on the theoretical, artistic, 
practical and methodological study of digital culture. The New Media Research 
Master has two 'routes,' the theoretical aesthetic and the practical empirical 
ones. In the theoretical aesthetic route, students focus on contemporary media 
theory, with a concentration on critical media art, including areas that have 
been pioneered in Amsterdam (tactical media, distributed aesthetics). The other 
route is the practical empirical, which is the other specialty of new media 
research in Amsterdam: digital methods and information visualization. Students 
also may combine coursework from each of the two routes, putting together a 
course package that treats aesthetics and visualization, on the one hand, or 
media art and digital methods, on the other. 

As a crucial component of the Amsterdam New Media Research Program, the New 
Media Research Master encourages fieldwork and lab work, which result in a 'new 
media project' and also provide materials for the thesis. In undertaking 
fieldwork, students are given the opportunity to spend a period abroad for 
structured data collection and study, doing either a 'research internship' or 
an independent project, supervised by a staff member. For example, in the past 
students have studied ICTs for development in Africa, and electronics factories 
in China. The lab work, which fits well with the practical-empirical route, 
would result in a research project that combines web data collection, tool use 
and development as well as visualisation. It often addresses a contemporary 
issue, such as Wikileaks Cablegate, and brings together a group of researchers 
in a data sprint, hackathon or barcamp, intensively working to output new 
info-graphics, blog postings and research reports on the state of art of the 
subject. 

Outstanding New Media research master graduates are expected to compete 
favorably for PhD positions nationally and internationally, and have skill sets 
enabling new media research in scholarly and professional settings. 

The New Media Research Master Specialization has as its target 15 students 
annually. 


/// Curriculum

- Year one

1st Semester: students follow courses in new media research practices and 
digital methods, which provides in-depth training in Internet critique and 
empirical analysis of the web. The research practices course is an introduction 
to and overall resource crash course on searching & collecting, social media 
data, journals in the field, blogging, the Amsterdam Scene, new media events, 
academic writing, (data) collections, data tools, data visualisation, new media 
methods, key works, collaboration & coordination. Concurrently students take 
new media theories, a course that introduces students to some of the major 
theoretical traditions in new media, including perspectives such as software 
studies, political economy, and other critical traditions, and applied to such 
topics as social media, data cultures, and locative devices. (For more details 
on these courses, see the one-year MA description above.) 

2nd Semester: the student follows media & politics, which places both 
historically crucial and contemporary political manifestos in relation to media 
analyses, encouraging a consideration of concepts such as labour, spectacle, 
the machine, identity and affect. Students also have an elective, and may 
choose between theme seminars on issue mapping for politics, information 
visualization, social media and value, the digital book, new media literary 
forms and other courses offered in the research master's. (For more details on 
theme seminars, see the one-year MA description above.) 

- Year two

1st Semester: students may pursue a "research internship" or a study abroad 
program with partner universities. They may undertake fieldwork for a research 
project, or join a digital methods lab project. Students also may follow an 
elective course, taken from the broader Media Studies offerings. 

2nd Semester: students follow an elective course, where again the choice is 
between theme seminars on issue mapping for politics, information 
visualization, social media and value, the digital book, new media literary 
forms and others. Students also write the thesis, which is expected to be 
original and make a contribution to a discourse in the field. The research 
master's degree program concludes with a presentation and defense of the 
thesis.  


/// Application and Deadlines

Rolling admissions from December 15, 2013 to April 1, 2014 for Fall 2014 
admission. 

More Info & Questions

- International Research M.A. in Media Studies - University of Amsterdam - 
http://gsh.uva.nl/ma-programmes/programmes/item/media-studies-research.html for 
details, including fees. When applying, indicate that your application is for 
the "New Media Specialization."

- Student information website - http://student.uva.nl/mmic/

- Graduate School for Humanities, General Information - http://gsh.uva.nl

- Further general questions? Please write to UvA's Graduate School of the 
Humanities, graduateschoolhumanities-fgw[at]uva.nl.

- Specific questions about curriculum and student life? Please write to Dr. 
Carolin Gerlitz, New Media Program Coordinator, University of Amsterdam, 
c.gerlitz[at]uva.nl




### New Media M.A. Faculty - University of Amsterdam ### 

Richard Rogers, Professor and Chair. Web epistemology, digital methods. 
Publications include Information Politics on the Web (MIT Press, 2004/2005), 
awarded American Society for Information Science and Technology's 2005 Best 
Information Science Book of the Year Award, and Digital Methods (MIT Press, 
2013). Founding director of govcom.org and digitalmethods.net.

Bernhard Rieder, Associate Professor. Digital Methods, software theory and 
politics. Current research interests include search engine politics and the 
mechanization of knowledge production.http://thepoliticsofsystems.net

Jan Simons, Associate Professor. Mobile Culture, gaming, film theory. 
Publications include Playing The Waves: Lars von Trier's Game Cinema (AUP, 
2007). Project Director, Mobile Learning Game Kit, Senior Member, Digital Games 
research group. http://home.medewerker.uva.nl/j.a.a.simons/

Carolin Gerlitz, Assistant Professor. Digital research, software/platform 
studies, social media, economic sociology, topology, numeracy and issue mapping 
online. http://home.medewerker.uva.nl/c.gerlitz/

Niels van Doorn. Assistant Professor. Materialization of gender, sexuality, and 
embodiment in digital spaces. http://home.medewerker.uva.nl/n.a.j.m.vandoorn/

Thomas Poell. Assistant Professor. Social media and the transformation of 
activist communication in different parts of the world. 
http://home.medewerker.uva.nl/t.poell/

Yuri Engelhardt, Assistant Professor. Computer modeling and information 
visualization. Publications include The Language of Graphics (2002); founder 
and moderator of InfoDesign (1995-9); co-developer of Future Planet Studies at 
UvA. http://www.yuriweb.com

Erik Borra, Lecturer. Data science, digital methods, issue mapping online. 
Digital methods lead developer. http://home.medewerker.uva.nl/e.k.borra/

Esther Weltevrede, Lecturer. Controversy mapping with the Web, temporalities 
and dynamics online, device studies. 
http://home.medewerker.uva.nl/e.j.t.weltevrede/

Mark Tuters, Lecturer. New media literary forms, avant-garde media history, 
locative media.

Michael Dieter, Lecturer. Media art and materialist philosophy. Critical uses 
of digital and networked technologies such as locative media, information 
visualization, gaming and software 
modification.http://home.medewerker.uva.nl/m.j.dieter/
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