Video Theory — Online Video Aesthetics or the Afterlife of Video 
By Andreas Treske

Video is a part of everyday life, comparable to driving a car or taking a 
shower. It is nearly omnipresent, available on demand and attached to nearby 
anything, anywhere. Online Video became something vital and independent. With 
all the video created by the cameras around us, constantly uploading, sharing, 
linking, and relating, a blue ocean is covering our planet, an ocean of video. 
What might look as bluish noise and dust from the far outside, might embed 
beautiful and fascinating living scapes of moving images, objects constantly 
changing, re-arranging, assembling, evolving, collapsing, but never 
disappearing, a real cinema. Andreas Treske describes and theorizes these 
objects formerly named video, their forms, behaviours and properties.

http://www.transcript-verlag.de/978-3-8376-3058-9/video-theory

Andreas Treske is an author, filmmaker, and media artist living in Turkey. He 
graduated from the University of Television and Film, Munich, where he also 
taught film and video post-production. He teaches in the Department of 
Communication and Design at Bilkent University, Ankara, visual communication 
and media production, incl. new media. He is a member of the video vortex 
network and corresponding member of CILECT, the world association of film 
schools.



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