http://www.cafebabel.com/en/article.asp?T=T&Id=9434



Ramona Binder <[EMAIL PROTECTED]> - Cologne - 4.1.2007



*Sibiu** : freestyling in the European arena*

* *

*The Romanian city of Sibiu, in the Transylvania region, is making waves
alongside Luxembourg as joint European Capitals of Culture 2007.*



It was Richard 
Wagner<http://alpha.dickinson.edu/departments/germn/richardwagner.html>,
a Romanian-born German author, who first made news with this year's European
cultural capital as the ' wonder of
Sibiu<http://www.eurotopics.net/en/presseschau/archiv/aehnliche/archiv_article/ARTICLE12676>'
in the Neue Züricher Zeitung. Nobody wanted to believe this more than
mayor Klaus
Johannis <http://en.wikipedia.org/wiki/Klaus_Johannis> in January 2004, when
he suggested that Sibiu put forward a bid to be European Capital of Culture
for 2007. With Luxembourg, the joint bid succeeded in convincing the
Brussels jury.

Sibiu, or 'Hermannstadt' in German, has made record changes in the last
three years: there has been rebuilding, restoration and renovation
everywhere. It has made investments and smartened itself up to prove it is
worthy of being called 'cosmopolitan'.

*Old young cosmopole*

The people of Sibiu like to speak of the 'old young city', to describe the
disparity between the architecture, with its mediaeval city walls and
towers, and the city's dynamic social life. 'Theatre, film, photography and
jazz festivals are traditional in Sibiu,' explains Stela Matioc, programme
coordinator for the Capital of Culture
office<http://www.sibiu2007.ro/index_en.php>.
Throughout the centuries that Romanians, Germans, Hungarians and Roma have
been living together, a climate of cultural tolerance and dispersion has
developed, from which the city deservedly draws this cosmopolitan
reputation.

*'Young since 1191'*

The international advertising agency GAV/ Scholz and
Friends<http://www.s-f.com/bucuresti/uk/>is marketing the image of the
city with the slogan ' NORMAL.
Sibiu. Young since
1191<http://www.jurnalul.ro/articol_67328/event__official_launch_of_sibiu_at_unesco.html>.'
The advert is being broadcast on Euronews and the Travel
Channel<http://www.ziua.net/display.php?data=2006-10-25&id=209814&ziua=5d2ea1b89a0ac6109373ab0d70bdbd6d>among
others. The tired images of
Dracula <http://www.ucs.mun.ca/~emiller/transylvania.html> and dark
romanticism are not being rehashed. Instead, a young, dynamic, multicultural
city with potential is portrayed. This is how Sibiu sees itself and how it
would like to be seen by others.

The European Capital of Culture for 2007 is the best image campaign possible
for Romania's accession to the EU. 'The mix of different generations,
lifestyles and ethnic groups makes Sibiu one of the most cosmopolitan cities
of Transylvania,' says Matioc. The picture of a backward country where
nothing except corruption works needs to be thrown out.

*Exile or Renaissance *

The European Capital of Culture programme started on January 1, so as not to
compete with EU-accession festivities on New Year's Eve. The new year was
brought in with a classical concert by the Philharmonics of Nations,
conducted by German maestro Justus
Franz<http://en.wikipedia.org/wiki/Justus_Frantz>in the Thalia Hall of
Sibiu's Philharmonic. A music, lights and pyrotechnics
show from France's Groupe F
<http://www.groupef.com/swffr/groupef-eng.html>(who designed the
closing gala of the Athens Olympics), provided a prelude
to the 2007 year of culture.

The programme for the rest of the year includes over 250 events in the
fields of music, theatre, photography, art and film. More than 30 projects
have been planned in collaboration with Luxembourg, with whom Transylvania
share a historical link. In the 12th century, settlers
came<http://www.genealogienetz.de/reg/ESE/7burg.html>to Transylvania
from the Mosel region around Luxembourg, giving Sibiu its
German character.

German anthropologist Anne Schieltz is following the trail of this history
with the film project 'Exile or Renaissance', along with students from
schools in Diekirch <http://en.wikipedia.org/wiki/Diekirch> (Luxembourg) and
Sibiu, who will make a film together about young people's views on a united
Europe.

*From nought to sixty*

Another cinematic highlight will be the Transylvanian film festival, which
is held yearly in Cluj/ Klausenburg<http://en.wikipedia.org/wiki/Cluj-Napoca>,
and this year will be guest hosted by Sibiu. On the ethnographical side of
things, the photo
exhibition<http://www.sibiu2007.ro/en3/proiect_detaliu.php?idpro=70>'Attention,
Gypsies! Story of a Misunderstanding!' will be held in the Astra
Museum <http://www.muzeulastra.ro/main/en_index.php?var=13> in Sibiu and
Luxembourg, depicting the Roma minority. The Hungarian minority in Sibiu
will present itself with an interdisciplinary project of seminars,
exhibitions and music entitled 'Ars
Hungarica<http://www.sibiu2007.ro/en2/proiect_detaliu.php?idpro=47>
.'

500,000 tourists are expected for 2007, most of them in the summer. It is
yet to be seen whether the infrastructure will stand up to this onslaught.
Most restaurants, cafes and bars are concentrated in a smaller ring in the
heart of the city, although a wealth of accommodation is available.

It's a project which has certainly been jump-started from nought to sixty.
Will it be able to flow without a hitch for the organisers? What is certain,
is that the European Capital of Culture 2007 programme is a freestyle event
in the European arena. We shall see if matters will be mastered as well come
2008.

*Official trailer of Sibiu, European Cultural capital of 2007:*
http://www.youtube.com/watch?v=Pd7OXktc5b4



Ramona Binder <[EMAIL PROTECTED]> - Cologne - 4.1.2007 | Translation :
Louise Bongiovanni



*Copyright (c) 2007 Babel International*



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