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I am writing ebusiness professionals to announce the publication of Rethinking the Network Economy. [If this email has reached you in error I apologize for your inconvenience.] This book is an analysis of the economics of E-business and should be of interest to anyone interested in how business on the internet is likely to actually evolve and how it arrived at its current state.
The book has been hailed by the Economist Magazine in its September 26th edition:
"A new book by Stan Liebowitz... gives the most thorough answers so far.
ReThinking the Network Economy explains what the Internet did change and what it did not and it does so in a witty and accessible way. Dr. Liebowitz covers a lot of issues: the exaggerated advantages of Internet retailing over conventional retailing; the false claim that the Internet's lower costs would give Internet firms bigger profits; the inadequacies of the broadcast-television model of advertising revenues; the poorly understood questions of copyright and digital-rights management. It is the best book to date on the fallacies of the e-commerce craze."
The full review can be found here.
A detailed table of contents and sample chapters can be found here.
You should be able to buy this book at at your local retailer or at any online bookselling site. The book lists for only $27.95 and can be had for far less. Here are several links, since the book has been in somewhat short supply during its initial distribution.
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