Hello *Associate*,

Hope you are doing well
We have below requirement open. Please send me your genuine candidate on my
email ID  *ifthek...@canopyone.com <ifthek...@canopyone.com>*


*Web Content Designer - Level 4*
*Location: Hartford, CT- Remote*
*Type: Contract*

*Experiences Required for This Role*
*Website Content Writing *– At least 3 years of measurable experience in
the following:
•    Developing modern content for large websites with multiple departments
and sizable portfolios of services, informational assets, and applications
•    Creating high level content strategies that focus on logical
taxonomies, streamlined user journeys, and human-focused design
•    Planning for the discovery, analysis, segmenting, creation, delivery,
tracking, and governance of content
•    Aligning content with business goals, stakeholder objectives, and user
needs
•    Inventorying and auditing of content on a local or enterprise level
•    Copywriting – a high proficiency in writing for real people and
motivating them to action
•    Conducting in-depth research on industry-related topics to develop
original content and optimize current content
•    Creating high quality content pieces that can also be used for content
marketing needs, including advertising, social media, and email campaigns
•    Editing content and proofreading material for errors and
inconsistencies
*SEO and analytics* – At least 3 years of experience with the following:
•    Conducting keyword research, developing SEO strategies, and using
industry best practices to increase SERP results and build traffic to
content
•    Practicing both technical and on-page SEO methodologies to help build
Google’s “EAT” objectives
•    Developing high-impact KPIs and tracking the measurable success of
content
•    Using customer research and site analytics to prove that content is
meeting user needs
*Content Lifecycle Governance* – At least 3 years of experience and use
cases with the following:
•    Defining customers’ needs and identifying content gaps that prevent
successful digital experiences
•    Optimizing and categorizing content to align with a service-oriented
information architecture
•    Working with subject matter experts to write clear text in plain
language that achieves defined goals
•    Reviewing and improving existing content for accuracy, legibility,
accessibility, and compliance with State Content Guidelines
•    Structuring content in ways that customers are used to, and knowing
the difference between features and benefits
•    Setting up governance models that support the maintenance of content
after publishing
*Knowledge, Skills, and Ability*
*Website Writing and Content Management*
•    Knowledge of Sitecore or a comparable CMS
•    Content creation for websites
•    Expert copywriting and editing skills
•    Content marketing
•    SEO and analytics
•    Knowledge/experience with project management tools (Microsoft Office
Suite, Teams, Jira)
•    Effective communication skills
•    High emotional intelligence
*High Functioning in Complex Situations*
•    Ability to distill complex concepts into simple ideas
•    Deadline-driven and able to handle simultaneous tasks, using
prioritization models and team communication tools
•    Comfort in suggesting better strategies or pointing out risks in
current development efforts
•    Dependable, organized, and equally able to work independently as well
as in cross-functional team environments
*Team Player*
•    Supporting teammates’ skills and behaviors through development and
delivery
•    Communication and collaboration with multiple departments and
stakeholders
•    Creative and analytical thinking with strong problem-solving skills
•    Judgment in dealing effectively and diplomatically with government
staff
•    Ability to maintain strict confidentiality
*Preferred Skills & Qualifications*
*Other Desirable Skills*
•    Proficient in Sitecore 10.2
•    Bachelor's degree in UX, Web Design, Communications, Marketing,
English, Journalism, or related field
•    3 years of website content writing for a company or institution in a
full-time role with defined project-driven goals
•    Proficient in Digital content standards and plain language guidelines
•    Experience with chatbots, search consoles, and helpdesk services
•    Proficiency with content tools, especially development,
inventory/auditing, and SEO tools
•    A portfolio of published online content
•    Industry certification in a field-related discipline
•    1 year of experience using customer relationship management platforms
such as Salesforce
•    1 year of experience using Google Analytics (preferable GA4)
•    1 year of experience using data dashboard software like Power Bi


*Thanks & Regards*

*Mohammed Ifthekharuddin*

 Tel: 703-831-8282 Ext 223 Cell: 323-825-5662
  Email: ifthek...@canopyone.com  Web: www.canopyone.com
<http://canopyone.com/>

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