Thanks for the link, Steve. It's clarified what Website Optimizer is 
capable of a little bit, but it still doesn't cover what I want to test. 
The problem is that it defines conversions as singular events.

There doesn't seem to be a way to test what I mentioned above. I develop 
Facebook apps, and one of the basic needs is to test how different 
factors affect the number of friends a user invites. I can't do that 
just based on % who end up on some "success" page.

Any ideas?


Steve Ross wrote:
> You might find this of interest: 
> http://adwords.google.com/support/bin/topic.py?topic=10808
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