A separate app doesn't sound like a sensible solution. I'd do the following:

1. Use a job queue, roll out the feature to a subset of users, identify
performance bottlenecks and optimise them.
2. Roll out to a larger subset of users and repeat 1.
3. When you're confident that this works good roll out the feature 100%.

At any point in time you can offload database-intensive operations to a
read-only replica. I wrote an article (
http://www.gregnavis.com/articles/how-to-move-expensive-queries-to-a-cheaper-follower/)
how to do this on Heroku PostgreSQL but the technique applies to other
RDBMs as well.
-- 
Greg Navis
I help tech companies to scale Heroku-hosted Rails apps.
Free, biweekly scalability newsletter for SaaS CEOs
<http://www.gregnavis.com/newsletter/>

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