bill walton wrote:
> On Tue, 2009-08-25 at 19:11 +0200, Alpha Blue wrote:
>> According to research studies, 60-80% more customers purchase
>> an item on a site that houses mobile payment gateways than if the site
>> didn't have one implemented.
> 
> Interesting stat.  Mind sharing the citation(s)?  Also, can I assume
> that when you say 'customers' you mean 'customers who visited the site
> via mobile device'?
> 
> Best regards,
> Bill

Hi Bill,

It's on either Paymo's or Boku's website.  They've done the research and 
have the information there.  I don't have a direct link but I'm sure 
you'll be able to find the data.  I'm pretty sure it's just visiting the 
site, not visiting via mobile phone.

The idea behind the service is that the shopping experience is faster 
for the customer because one, they don't have to enter any kind of 
information at all.  They just enter their mobile phone number and click 
submit.  Other payment systems you have to enter information in, or 
enter account info, etc.

The reason why I will be implementing it is because there are times that 
customers won't have credit cards and won't have paypal accounts. 
Therefore, I want them to have the ability to easily purchase a virtual 
pass from my site.

I hope that helps a little.

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