To the youth end, I wrote a little 'sell' sheet based on David
Lettermen's Top Ten list that we've started to hand out. I mention
things like comparing Railbox to X Box, trading your Wii for a Whoo
Whoo, and being 'mentered by a bunch of old guys your parents would
approve of'. One of the better ones is: model railroading is almost as
kool as having a girlfriend! We'll see if it has any effect. When I
introduced the list to the group, very few understood what I was talking
about--so I guess I was aiming at the right crowd!
BTW Tony is with Kalmbach/MR.
Bob Werre
> Dick Karnes wrote...
>
> "I had the good fortune to attend the 2010 NASG Convention in Duluth, at
> which Tony Koester (of RMC) was the featured banquet speaker. One of his
> main points is that we (model railroaders in general) should stop
> dwelling
> on youth as a primary potential source of new hobbyists. Instead, we
> should
> concentrate on empty-nesters, who are much more likely to have
> discretionary
> income as well as hobby time. Kids have no money!"
>
> Tony is talking about today's realities and not considering the long
> range,
> the future.
>
> Dick and Tony,
>
> Kids do have money. It's how they choose to spend their money that keeps
> them out of hobby shops and model railroading. Most of my high school
> students had jobs to fund their lifestyle necessities. What are these
> necessities? iPods, the latest cell phones, MP3 players, video games,
> computers, cars, name brand clothes, clubs, etc. For some, booze, drugs
> and/or cigarettes also come into play. This is their culture. These
> things
> are what they deem essential to their very being, especially cell
> phones and
> their cell plans cost big time, every month. All these things are
> disposable and quickly replaceable/upgradeable. But kids do not see that
> these things are money wasters.
>
>
> cheers,
>
> Andy Malette
>
> .
>
>
[Non-text portions of this message have been removed]
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