> Back in March, I wrote to JonĀ at Lionel, using my most persuasive arguments
> to convince them to produce scale items.
> Roger Nulton
Hi Roger....
Jon works 20 minutes down the road from my home. We have a very friendly
relationship. I can assure you that Jon, Chief Technical Officer of Lionel
Electric Trains, is quite enthused about doing genuine S scale products. He
fully understands and accepts all the needs and desires of the scale folks.
However, he can only design what is first approved by the marketing folks.
The problem is that the marketing folks do not understand the scale
environment. They simply put out a "feeler" in their catalog and wait to see
how the numbers roll in. It is just about that simple. No numbers, no
product. Stuff gets cancelled. No serious investigative analysis at all.
Perhaps a short conversation with a few of their O 3-rail dealers. 'Tis a
shame to put it mildly.
The problem we face is trying to convince the marketing folks at Lionel that we
exist, exist in reasonable numbers, want things slightly differently from the
AF folks and are willing to pay for it. In a sense, we have collectively
failed to do that. Just as much as they have failed to educate themselves
about us. The fingers can point in both directions.
Roger, I am glad you wrote to Lionel. I wonder how many others took the time?
Try the marketing department if you write. Engineering is already on board
with us.
Back to the workbench.....Ed L.
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