(From Swazi Media Commentary, 22 December 2010, www.swazimedia.blogspot.com Also
on Face book at 
http://www.facebook.com/Swazi.Media.Commentary?v=wall#!/group.php?gid=142383985790674&ref=ts).






  We should not believe the recently-appointed 
editor of the Swazi Observer when he claims his 
newspaper refuses to be anyone’s lapdog.

     Thulani
 Thwala reckons the Observer publishes ‘news and 
information to assist [readers to] make informed decisions’.

     Writing
 in his own newspaper today (22 December 2010), he makes the outlandish claim 
that the Observer, a newspaper in effect owned by King Mswati III, is ‘getting 
closer and closer to our target of being 
the best read in the country’.

     Nonsense.
 It is impossible to get official figures about the number of newspapers
 the Observer and its rival, the Times of 
Swaziland, the only independent daily in the kingdom, sell each day.
 But anyone in Swaziland with eyes to see and ears to hear knows that 
the Observer sells a fraction of the number of copies of
 the Times. And the reason for this is simple: people in
 Swaziland see the Observer for what it is: the 
mouthpiece of the king and ruling power in the kingdom.

  Thwala should talk to his boss Musa Ndlangamandla, the Observer Chief Editor. 
Ndlangamandla was proud to state
 in March 2010,  ‘... our collective stand as a newspaper is 
that the integrity of Swaziland as a democratic State and His Majesty 
King Mswati III as the legitimate leader of the Swazi nation, must never
 be compromised in any way.’

  Thwala himself stated, in his article ‘We are a proud watchdog
 for King and country and refuse to be anyone’s lapdog.’ He is so wrong,
 the newspaper shouldn’t be a watchdog for the king, it should be a 
watchdog for the people.

  If Thwala wants the Observer to be an 
independent newspaper that publishes ‘news and information to assist 
them make informed decisions’, let him publish details of the Swazi
 Royal Family sex scandal from August 2010 that was reported around 
the world but not in Swaziland.

     Let
 him also explain to his readers how it is that King Mswati has a 
personal fortune, estimated
 by Forbes in 2009 to be US$ 2 million, when seven in ten of his 
subjects have to exist in abject poverty, earning less than US1 a day. 
    

  Once those 
reports appear in the paper we can believe the Observer 
is independent. Until then we should continue to see it merely as a 
propaganda sheet for the king.
Link http://swazimedia.blogspot.com/2010/12/observer-still-propaganda-rag.html 





      

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