Dear Harald,

Thank you very much the detailed answer! This is pretty much what I was 
looking for!

Indeed, it seems like a big decision to change the logo "just like that". 
It is good to know 
about the whole story behind the logo.

Of course, the point that logos develop a certain signature for a product 
and that it takes 
a lot of work, time and effort for people to instinctively recognize it... 
Nevertheless,
sometimes logos evolve 
<https://www.google.co.il/search?q=logo+evolution&num=20&safe=off&source=lnms&tbm=isch&sa=X&ei=MusjVaLfLcipsgGcj4GgDA&ved=0CAcQ_AUoAQ&biw=1280&bih=672>...
 
Perhaps it is not time for Sagemath yet. Maybe eventually, it 
may influence the choice of a next version of the logo...

Best,
JP

Le jeudi 2 avril 2015 11:40:37 UTC+3, Harald Schilly a écrit :
>
>
>
> On Sunday, March 29, 2015 at 5:23:53 PM UTC+2, jplab wrote:
>>
>> What do you think?
>>
>
> Hi, sorry to spoil the party. I'm strongly against changing the logo in 
> such a substantial way.  I'm happy with slight adoptions or creating 
> "doodles" (temporary modifications with a specific theme) but not a change 
> like that. 
>
> There are two main reasons for me:
> The logo itself is the work of a professional designer. It's crucial to 
> get all details right for such an important piece of graphics, and that's 
> the reason why the logo works on display, as a small App Icon (IOS or 
> Android) or as large as a poster printout. Just using the generic output of 
> any graphics engine might look nice on first glance, but details do matter 
> and it would need some manual work to fix it. That's why there exists the 
> profession "graphics designer" on its own, where talented people learn how 
> to do this properly. (Mathematican's wouldn't want any lay person to make 
> proofs which just look neat but are nonsense, either). Concretely for the 
> logo above, the outer ring of the dots do not align with the lines, there 
> is no 3D effect (varying dot sizes and line thicknesses) and the dashed 
> background lines might cause troubles at smaller scale.
>
> The second reason is, that after more than 6 years (I think?) it is 
> already pretty iconic and many can identify it. It has been used in many 
> places, sticker, poster, apps, and even advertisements in academic 
> journals. A change like that would kill all this.
>
> ... and finally, it has already been mentioned that there are others who 
> have a semi-transparent icosahedron as their logo. I know about the AMS, 
> but I'm sure there might be others.
>
> And besides all that, would you be the maintainer of the logo? In the last 
> years I got quite a few emails about the logo, where some wanted it in a 
> special variation, a size, needed handholding for some adoptions / 
> file-format changes or other (rather fuzzy) requests. So, it's much more 
> than just replacing it on a couple of places, but an ongoing task. Just a 
> warning ;-)
>
> -- harald
>
>
>

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