Moving Averages
Introduction
Moving averages are one of the most popular and easy to use tools available to 
the technical analyst. They smooth a data series and make it easier to spot 
trends, something that is especially helpful in volatile markets. They also 
form the building blocks for many other technical indicators and overlays.  
The two most popular types of moving averages are the Simple Moving Average 
(SMA) and the Exponential Moving Average (EMA). They are described in more 
detail below. 
Simple Moving Average (SMA)
(Click here for a live example of a Simple Moving Average) 
A simple moving average is formed by computing the average (mean) price of a 
security over a specified number of periods. While it is possible to create 
moving averages from the Open, the High, and the Low data points, most moving 
averages are created using the closing price. For example: a 5-day simple 
moving average is calculated by adding the closing prices for the last 5 days 
and dividing the total by 5. 
10+ 11 + 12 + 13 + 14 = 60
(60 / 5) = 12
The calculation is repeated for each price bar on the chart. The averages are 
then joined to form a smooth curving line - the moving average line. Continuing 
our example, if the next closing price in the average is 15, then this new 
period would be added and the oldest day, which is 10, would be dropped. The 
new 5-day simple moving average would be calculated as follows: 
11 + 12 + 13 + 14 +15 = 65
(65 / 5) = 13
Over the last 2 days, the SMA moved from 12 to 13. As new days are added, the 
old days will be subtracted and the moving average will continue to move over 
time.  
In the example above, using closing prices from Eastman Kodak (EK), day 10 is 
the first day possible to calculate a 10-day simple moving average. As the 
calculation continues, the newest day is added and the oldest day is 
subtracted. The 10-day SMA for day 11 is calculated by adding the prices of day 
2 through day 11 and dividing by 10. The averaging process then moves on to the 
next day where the 10-day SMA for day 12 is calculated by adding the prices of 
day 3 through day 12 and dividing by 10.  
The chart above is a plot that contains the data sequence in the table. The 
simple moving average begins on day 10 and continues. 
This simple illustration highlights the fact that all moving averages are 
lagging indicators and will always be "behind" the price. The price of EK is 
trending down, but the simple moving average, which is based on the previous 10 
days of data, remains above the price. If the price were rising, the SMA would 
most likely be below. Because moving averages are lagging indicators, they fit 
in the category of trend following indicators. When prices are trending, moving 
averages work well. However, when prices are not trending, moving averages can 
give misleading signals. 
Exponential Moving Average (EMA)
(Click here for a live example of an Exponential Moving Average) 
In order to reduce the lag in simple moving averages, technicians often use 
exponential moving averages (also called exponentially weighted moving 
averages). EMA's reduce the lag by applying more weight to recent prices 
relative to older prices. The weighting applied to the most recent price 
depends on the specified period of the moving average. The shorter the EMA's 
period, the more weight that will be applied to the most recent price. For 
example: a 10-period exponential moving average weighs the most recent price 
18.18% while a 20-period EMA weighs the most recent price 9.52%. As we'll see, 
the calculating and EMA is much harder than calculating an SMA. The important 
thing to remember is that the exponential moving average puts more weight on 
recent prices. As such, it will react quicker to recent price changes than a 
simple moving average. Here's the calculation formula. 
Exponential Moving Average Calculation
Exponential Moving Averages can be specified in two ways - as a percent-based 
EMA or as a period-based EMA. A percent-based EMA has a percentage as it's 
single parameter while a period-based EMA has a parameter that represents the 
duration of the EMA. 
The formula for an exponential moving average is: 
EMA(current) = ( (Price(current) - EMA(prev) ) x Multiplier) + EMA(prev)
For a percentage-based EMA, "Multiplier" is equal to the EMA's specified 
percentage. For a period-based EMA, "Multiplier" is equal to 2 / (1 + N) where 
N is the specified number of periods. 
For example, a 10-period EMA's Multiplier is calculated like this: 
(2 / (Time periods + 1) ) = (2 / (10 + 1) ) = 0.1818 (18.18%)
This means that a 10-period EMA is equivalent to an 18.18% EMA. 
Note: StockCharts.com only support period-based EMA's. 
Below is a table with the results of an exponential moving average calculation 
for Eastman Kodak. For the first period's exponential moving average, the 
simple moving average was used as the previous period's exponential moving 
average (yellow highlight for the 10th period). From period 11 onward, the 
previous period's EMA was used. The calculation in period 11 breaks down as 
follows: 
(C - P) = (57.15 - 59.439) = -2.289
(C - P) x K = -2.289 x .181818 = -0.4162
( (C - P) x K) + P = -0.4162 + 59.439 = 59.023 
*The 10-period simple moving average is used for the first calculation only. 
After that the previous period's EMA is used. 
(Download this table as an Excel spreadsheet)  
Note that, in theory, every previous closing price in the data set is used in 
the calculation of each EMA that makes up the EMA line. While the impact of 
older data points diminishes over time, it never fully disappears. This is true 
regardless of the EMA's specified period. The effects of older data diminish 
rapidly for shorter EMA's. than for longer ones but, again, they never 
completely disappear. 
Simple Versus Exponential
>From afar, it would appear that the difference between an exponential moving 
>average and a simple moving average is minimal. For this example, which uses 
>only 20 trading days, the difference is minimal, but a difference nonetheless. 
>The exponential moving average is consistently closer to the actual price. On 
>average, the EMA is 3/8 of a point closer to the actual price than the SMA.   
>From day 10 to day 20, the EMA was closer to the price than the SMA 8 out of 
>11 times. The average absolute difference between the exponential moving 
>average and the current price was 1.52 and the simple moving average had an 
>average absolute difference of 1.69. This means that on average, the 
>exponential moving average was 1.52 point above or below the current price and 
>the simple moving average was 1.69 points above or below the current price. 
When Kodak stopped falling and started to trade flat, the SMA kept on 
declining. During this period, the SMA was closer to the actual price than the 
EMA. The EMA began to level out with the actual price, and remain further away. 
This was because the actual price started to level out. Because of its lag, the 
SMA continued to decline and nearly touched the actual price on 13-Dec.  
A comparison of a 50-day EMA and a 50-day SMA for IBM also shows that the EMA 
picks up on the trend quicker than the SMA. The blue arrows mark points when 
the stock started a strong trend. By giving more weight to recent prices, the 
EMA reacted quicker than the SMA and remained closer to the actual price. The 
gray circle shows when the trend began to slow and a trading range developed. 
When the change from trend to trading began, the SMA was closer to the price. 
As the trading range continued into 2001, both moving averages converged. In 
early 2001, CPQ started to trend up and the EMA was quicker to pick up on the 
recent price change and remain closer to the price. 
Which is better?
Which moving average you use will depend on your trading and investing style 
and preferences. The simple moving average obviously has a lag, but the 
exponential moving average may be prone to quicker breaks. Some traders prefer 
to use exponential moving averages for shorter time periods to capture changes 
quicker. Some investors prefer simple moving averages over long time periods to 
identify long-term trend changes. In addition, much will depend on the 
individual security in question. A 50-day SMA might work great for identifying 
support levels in the NASDAQ, but a 100-day EMA may work better for the Dow 
Transports. Moving average type and length of time will depend greatly on the 
individual security and how it has reacted in the past. 
The initial thought for some is that greater sensitivity and quicker signals 
are bound to be beneficial. This is not always true and brings up a great 
dilemma for the technical analyst: the trade off between sensitivity and 
reliability. The more sensitive an indicator is, the more signals that will be 
given. These signals may prove timely, but with increased sensitivity comes an 
increase in false signals. The less sensitive an indicator is, the fewer 
signals that will be given. However, less sensitivity leads to fewer and more 
reliable signals. Sometimes these signals can be late as well. 
For moving averages, the same dilemma applies. Shorter moving averages will be 
more sensitive and generate more signals. The EMA, which is generally more 
sensitive than the SMA, will also be likely to generate more signals. However, 
there will also be an increase in the number of false signals and whipsaws. 
Longer moving averages will move slower and generate fewer signals. These 
signals will likely prove more reliable, but they also may come late. Each 
investor or trader should experiment with different moving average lengths and 
types to examine the trade-off between sensitivity and signal reliability. 
Trend-Following Indicator
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Moving averages smooth out a data series and make it easier to identify the 
direction of the trend. Because past price data is used to form moving 
averages, they are considered lagging, or trend following, indicators. Moving 
averages will not predict a change in trend, but rather follow behind the 
current trend. Therefore, they are best suited for trend identification and 
trend following purposes, not for prediction. 
When to Use
Because moving averages follow the trend, they work best when a security is 
trending and are ineffective when a security moves in a trading range. With 
this in mind, investors and traders should first identify securities that 
display some trending characteristics before attempting to analyze with moving 
averages. This process does not have to be a scientific examination. Usually, a 
simple visual assessment of the price chart can determine if a security 
exhibits characteristics of trend. 
In its simplest form, a security's price can be doing only one of three things: 
trending up, trending down or trading in a range. An uptrend is established 
when a security forms a series of higher highs and higher lows. A downtrend is 
established when a security forms a series of lower lows and lower highs. A 
trading range is established if a security cannot establish an uptrend or 
downtrend. If a security is in a trading range, an uptrend is started when the 
upper boundary of the range is broken and a downtrend begins when the lower 
boundary is broken.  
In the Ford (F) example, it is evident that a stock can go through both 
trending and trading phases. The red circles indicate trading range phases that 
are interspersed among trending periods. It is sometimes difficult to determine 
when a trend will stop and a trading range will begin or when a trading range 
will stop and a trend will begin. The basic rules for trends and trading ranges 
laid out above can be applied to Ford. Notice the trading range periods, the 
breakouts (both up and down) and the trending periods. The moving average 
worked well in times of trend, but faired poorly in times of trading. Also note 
how the moving average lags behind the trend: it is always under the price 
during an uptrend and above the price during a downtrend. A 50-day simple 
moving average was used for this example. However, the number of periods is 
optional and much will depend on the characteristics of the security as well as 
an individual's trading and investing
 style.  
If price movements are choppy and erratic over an extended period of time, then 
a moving average is probably not the best choice for analysis. The chart for 
Coca-Cola (KO) shows a security that moved from 60 to 40 in a couple months in 
2001. Prior to this decline, the price gyrated above and below its moving 
average. After the decline, the stock continued its erratic behavior without 
developing much of a trend. Trying to analyze this security based on a moving 
average is likely to be a lesson in futility.  
A quick look at the chart for Time Warner (TWX) shows a different picture. Over 
the same time period, Time Warner has shown the ability to trend. There are 3 
distinct trends or price movements that extend for a number of months. Once the 
stock moves above or below the 70-day SMA, it usually continues in that 
direction for a little while longer. Coca-Cola, on the other hand, broke above 
and below its 70-day SMA numerous times and would have been prone to numerous 
whipsaws. A longer moving average might work better, but it is clear that the 
Time Warner chart had better trending characteristics. 
Moving Average Settings
Once a security has been deemed to have enough characteristics of trend, the 
next task will be to select the number of moving average periods and type of 
moving average. The number of periods used in a moving average will vary 
according to the security's volatility, trendiness and personal preferences. 
The more volatility there is, the more smoothing that will be required and 
hence the longer the moving average. Stocks that do not exhibit strong 
characteristics of trend may also require longer moving averages. There is no 
one set length, but some of the more popular lengths include 21, 50, 89, 150 
and 200 days as well as 10, 30 and 40 weeks. Short-term traders may look for 
evidence of 2-3 week trends with a 21-day moving average, while longer-term 
investors may look for evidence of 3-4 month trends with a 40-week moving 
average. Trial and error is usually the best means for finding the best length. 
Examine how the moving average fits with the price data.
 If there are too many breaks, lengthen the moving average to decrease its 
sensitivity. If the moving average is slow to react, shorten the moving average 
to increase its sensitivity. In addition, you may want to try using both simple 
and exponential moving averages. Exponential moving averages are usually best 
for short-term situations that require a responsive moving average. Simple 
moving averages work well for longer-term situations that do not require a lot 
of sensitivity. 
Uses for Moving Averages
There are many uses for moving averages, but three basic uses stand out: 
        * Trend identification/confirmation
        * Support and Resistance level identification/confirmation
        * Trading Systems
Trend Identification/Confirmation
There are three ways to identify the direction of the trend with moving 
averages: direction, location and crossovers. 
The first trend identification technique uses the direction of the moving 
average to determine the trend. If the moving average is rising, the trend is 
considered up. If the moving average is declining, the trend is considered 
down. The direction of a moving average can be determined simply by looking at 
a plot of the moving average or by applying an indicator to the moving average. 
In either case, we would not want to act on every subtle change, but rather 
look at general directional movement and changes.  
In the case of Disney (DIS), a 100-day exponential moving average (EMA) has 
been used to determine the trend. We do not want to act on every little change 
in the moving average, but rather significant upturns and downturns. This is 
not a scientific study, but a number of significant turning points can be 
spotted just based on visual observation (red circles). A few good signals were 
rendered, but also a few whipsaws and late signals. Much of the performance 
would depend on your entry and exit points. The length of the moving average 
influences the number of signals and their timeliness. Moving averages are 
lagging indicators. Therefore, the longer the moving average is, the further 
behind the price movement it will be. For quicker signals, a 50-day EMA could 
have been used. 
The second technique for trend identification is price location. The location 
of the price relative to the moving average can be used to determine the basic 
trend. If the price is above the moving average, the trend is considered up. If 
the price is below the moving average, the trend is considered down.  
This example is pretty straightforward. The long-term for Cisco (CSCO) is 
determined by the location of the stock relative to its 100-day SMA. When CSCO 
is above its 100-day SMA, the trend is considered bullish. When the stock is 
below the 100-day SMA, the trend is considered bearish. Buy and sell signals 
are generated by crosses above and below the moving average. There was a brief 
sell signal generated in Aug-99 and a false buy signal in July-00. Both of 
these signals occurred when Cisco's trend began to weaken. For the most part 
though, this simple method would have kept an investor in throughout most of 
the bull move. 
The third technique for trend identification is based on the location of the 
shorter moving average relative to the longer moving average. If the shorter 
moving average is above the longer moving average, the trend is considered up. 
If the shorter moving average is below the longer moving average, the trend is 
considered down.  
For Inter-Tel (INTL), a 30/100 moving average crossover was used to determine 
the trend. When the 30-day moving average moves above the 100-day moving 
average, the trend is considered bullish. When the 30-day moving average 
declines below the 100-day moving average, the trend is considered bearish. A 
plot of the 30/100 differential is plotted below the price chart by using the 
Percentage Price Oscillator (PPO) set to (30,100,1). When the differential is 
positive the trend is considered up – when it is negative the trend is 
considered down. As with all trend-following systems, the signals work well 
when the stock develops a strong trend, but are ineffective when the stock is 
in a trading range. Also notice that the signals tend to be late and after the 
move has begun. Again, trend following indicators are best for identification 
and following, not predicting. 
Support and Resistance Levels
Another use of moving averages is to identify support and resistance levels. 
This is usually accomplished with one moving average and is based on historical 
precedent. As with trend identification, support and resistance level 
identification through moving averages works best in trending markets.  
After breaking out of a trading range, Sun Microsystems (SUNW) successfully 
tested moving average support in late July and early August. Also notice that 
the June resistance breakout near 18 turned into support. Therefore, the moving 
average acted as a confirmation of resistance-turned-support. After this first 
test, the 50-day moving average went on to 4 more successful support tests over 
the next several months. A break of support from the 50-day moving average 
would serve as a warning that the stock may move into a trading range or may be 
about to change the direction of the trend. Such a break occurred in Apr-00 and 
the 50-day SMA turned into resistance later that month. When the stock broke 
above the 50-day SMA in early Jun-00, it returned to a support level until the 
Oct-00 break. In Oct-00, the 50-day SMA became a resistance level and that held 
for many months. 


      
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