CAN SLIM refers to the seven-pronged mnemonic publicized by the American 
newspaper Investor's Business Daily, which claims to be a checklist of the 
characteristics performingstocks tend to share before their biggest gains. It 
was developed by Investor's Business Daily editor William O'Neil who has 
reportedly made several hundreds of millions of dollars by consistently using 
its approach.[1]
The investing mechanism and processCAN SLIM is a growth stock investment 
strategy formulated from the study of the 500 best performing stock market 
winners dating back to 1953 in the book How to Make Money in Stocks: A Winning 
System In Good Times or Bad, 3rd Edition (May 23, 2002) ISBN 
0071373616. by William J. O'Neil. This strategy involves implementation of 
both technical analysisand fundamental analysis.The goal of the strategy is to 
discover leading stocks before they make major price advances. These 
pre-advance periods are "buy points" that are emerging from price consolidation 
areas (or "bases"), typically in the form of a "cup & handle" price pattern, of 
at least 7 weeks on weekly price charts.The strategy is one that strongly 
encourages cutting all losses at no more than 7% or 8% below the buy point, 
with no exceptions, to minimize losses and to preserve gains. It is stated in 
the book, that buying stocks from solid companies should
 generally lessen chances of having to cut losses, since a strong company (good 
current quarterly earnings-per-share, annual growth rate, and other strong 
fundamentals) will usually shoot up—in bull markets—rather than descend.Some 
investors have criticized the strategy when they didn't use the stop-loss 
criterion; O'Neil has replied that you have to use the whole strategy and not 
just the parts you like.O'Neil has stated that the CANSLIM strategy is not 
"momentum investing", but that the system identifies companies with strong 
fundamentals—big sales and earnings increases which is a result of unique new 
products or services—and encourages buying their stock when they emerge from 
price consolidation periods (or "bases") and before they advance dramatically 
in price.
MnemonicThe seven parts of the mnemonic are as follows:[1]C stands for Current 
earnings. Per share, current earnings should be up to 25%. Additionally, if 
earnings are accelerating in recent quarters, this is a positive prognostic 
sign.A stands for Annual earnings, which should be up 25% or more in each of 
the last three years. Annual returns on equity should be 17% or moreN stands 
for New product or service, which refers to the idea that a company should have 
a new basic idea that fuels the earnings growth seen in the first two parts of 
the mnemonic. This product is what allows the stock to emerge from a proper 
chart pattern of its past earnings to allow it to continue to grow and achieve 
a new high for pricing. A notable example of this is Apple 
Computer's iPod.S stands for Supply and demand. An index of a stock's demand 
can be seen by the trading volume of the stock, particularly during price 
increases.L stands for Leader or
 laggard? O'Neil suggests buying "the leading stock in a leading industry". 
This somewhat qualitative measurement can be more objectively measured by 
theRelative Price Strength Rating (RPSR) of the stock, an index designed to 
measure the price of stock over the past 12 months in comparison to the rest of 
the market based on theS&P 500 or the TSE 300 over a set period of 
time. [2]I stands for Institutional sponsorship, which refers to the ownership 
of the stock by mutual funds, particularly in recent quarters. A quantitative 
measure here is the Accumulation/Distribution Rating, which is a gauge of 
mutual fund activity in a particular stock.M stands for Market indexes, 
particularly the Dow Jones, S&P 500, and NASDAQ. During the time of investment, 
O'Neil prefers investing during times of definite uptrends of these three 
indices, as three out of four stocks tend to follow the general market pattern.
CAN SLIM PerformanceAccording to the American Association of Individual 
Investors (AAII), between January 1998 and December 2008, market portfolios 
traded according to CANSLIM principles gained an average of 1,351.3%, versus a 
loss of 6% in the S&P 500, with gains made every year regardless 
of bull or bear market performance.[3]
References^ a b William O'Neil. "What is CAN SLIM?". Investor's Business 
Daily.^ "L is for Leaders".^ CAN SLIM Investor's Network. "CANSLIM Performance".
William J. O'Neil (born March 25, 1933) is 
an American entrepreneur, stockbroker and writer, who founded the business 
newspaper Investor's Business Daily and the stock brokerage firm William O'Neil 
+ Co. Inc. He is the author of the books How to Make Money in Stocks and 24 
Essential Lessons for Investment Success and is the creator of the CAN 
SLIMinvestment strategy.

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