Integrated Rural Development: Guidelines from Sri Sathya Sai 
SCENARIO OF LIFE IN RURAL INDIA


The surroundings and the environment in villages are fresh and unpolluted when 
compared to urban areas. The villagers (ought to) have unpolluted air, clean 
drinking water and simple life conducive for peaceful living unlike the urban 
areas. The urbanites are prone to all kinds of diseases because of congested 
living conditions, which seldom happen in rural areas. However, it has to be 
noted with regret that the Government (Central and State in India) is not 
providing the required facilities and amenities in rural areas. The drinking 
water facilities, sanitation, and cleanliness are very poor in rural areas. The 
villagers are not aware of the importance of hygiene, sanitation and safe 
drinking water. They do not know what kind of water they should or should not 
drink. Though the urban people are aware of good and bad, they are also exposed 
to unfavourable living conditions. But the educated people (in rural as well as 
urban areas) have to put into practice various aspects of hygienic living and 
thus become role models to others for emulation.






REASONS FOR DECLINE OF VILLAGES IN INDIA


In the sacred land of Bharat, there is no real dearth of natural resources. In 
ancient India, people cultivated their own lands but in current times, they are 
not depending on cultivation to eke out a living. The villagers found 
cultivation uneconomical and there was a structural shift to other forms of 
livelihood such as business and industry. They converted the agricultural lands 
into housing and industrial sites and thus gradually migrated to urban areas. 
They are now fascinated by real-estate business as they are lured by higher 
financial gains. As a result of this mad race for wealth maximisation, the 
health (physical and mental) of the rural people was affected. There is thus a 
great need to educate the rural people to earn their bread through agriculture, 
become self-reliant and thereby contribute to the growth of the villages. 


During the times of Pothana [i] (a devotee of Lord Rama and the saint poet who 
translated the Sanskrit epic of Bhagavatam into Telugu), the importance of 
village life and agriculture was highlighted in his poems. His brother-in-law, 
Srinatha [ii] , a contemporary scholar, derided the life in villages and also 
agriculture. He tried to influence Pothana to migrate to urban areas 
(abandoning cultivation) to serve in the courts of kings for wealth, name and 
fame. Pothana’s son replied very firmly to his uncle that the self-reliant life 
in villages (despite the meagre earnings) was much superior to the ostentatious 
life in the urban areas that lacked self-respect. In those days the people of 
Bharat had great reverence for Bhoo Mata (mother earth), Gou Mata (cow), Deha 
Mata (mother who gave us birth) and Veda Mata [iii] (the four Vedas – Rig, 
Yajur, Sama, Atharvana). Today the youth do not possess this national outlook. 
They are all leaving the motherland and immigrating to foreign countries 
because of fascination for name, fame and money. The youth on the contrary 
should make use of their knowledge and skills for the progress of India. It 
should be however borne in mind that today’s towns / cities were villages of 
yesteryears. Madras was known as Chennappapalli  in the bygone times and 
likewise Bangalore was Bengaluru, meaning the place where fried groundnuts were 
sold. The basic cause for this entire decline is the erosion of human values in 
the society.


Notes:


i] Pothana is a renowned poet of Telugu literature belonging to the times of 
Kakatiyas in Orugal presently known as Warangal about 60 miles from Hyderabad, 
Andhra Pradesh. He translated Shrimad Bhagavatam originally authored by Sage 
Veda Vyasa in Sanskrit into Telugu. 
ii] Srinatha was the brother-in-law of the Saint Poet Pothana.
iii] In Indian culture, people consider/refer to different animate and 
inanimate things such as rivers, cow, trees, scriptures, etc. as mother.
iv] Palli means ‘village’ in Telugu language.


To be Continued...


Source: Values-Oriented Rural Development, Chapter 2, Man Management: A 
Values-Based Management Perspective

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