External Organisational Quality is the reflection of the Inner Human Qualities 


Youth is a golden phase in the life of an individual. There is no possibility 
to ensure quality in the phenomenal world-of-objects, unless there is quality 
within the individual. One must not attempt to change creation (meaning the 
phenomenal world) before changing one’s vision (perception process which is 
influenced by one’s mind-set). That is what one has to do. To develop good 
qualities, one may have to struggle a lot.


Case Studies in the Indian Context


Case of Minority Shareholders in a Newspaper Company


There was a daily newspaper with a very large circulation which was initially 
started by private entrepreneurs. After sometime, the company went public. 
Thousands of public shares were issued and many people purchased shares at the 
rate of INR 500 to INR 1000 per share. At a later date, the shareholders were 
not evincing any interest, as they all became part of the minority 
shareholders’ group, as one individual was dominating the scene.  It was 
reported that the organisation was working in a disorganised way. But the 
minority shareholders could not do anything about it. 


Case of Artificial Hike in Share Prices


Public limited companies issue shares. Suppose an influential 
individual/organisation buys a large number of shares in a particular company. 
If employees of this company have access to all that information, come to know 
that in near future the share value would go up phenomenally, the employees 
working in the organisation would buy those shares before other people come to 
know about it. In this way, the prices of some shares go up while those of 
others come down. 


Case of Dilution of Product Quality in the Textile Industry


There are certain things which people should know relating to textile business. 
In a piece of cloth, there are supposed to be thirty by thirty threads (warp 
and woof). What do some manufacturers do with these thirty threads? They reduce 
the quality by using only twenty-five threads. So on the whole, the profit goes 
up by a few crores of rupees. This is the way, how quality is affected though 
quality should not be tampered with. If required, price can be increased, but 
quality should not be decreased. 


We should take care of small things also. Earlier a particular brand of suiting 
cloth used to be very fine, soft and attractive. To this quality of cloth, the 
manufacturers added nylon and diluted the fine quality of the cloth. Consumers 
go by brand name as the brand still continues to enjoy customer confidence. 
However, the quality of the product which was earlier available, no longer 
continues to exist.


Case of Poor Quality Soaps


The soap factory case illustrates the significance of good quality inputs and 
processes in the making of quality finished products. The manufacturing process 
of soaps involves mixing of different chemicals to make a solution. The 
solution is then poured into moulds that are stored in big tanks to be dried 
under heat for a certain amount of time. Initially, the outer part is 
solidified and becomes hard while the inner part could continue to be in a 
liquid state because of intermittent power supply and other infrastructural 
breakdowns and shortages. Such low quality products should not be packed and 
sent to market for sale without proper checks, as that will affect the 
reputation of the organisation in an unfavourable manner. However, there are 
many organisations which send such sub-standard products to the markets.


What is the reason for the non-involvement of the minority shareholders in the 
newspaper company? What is the reason for the unexpected fluctuation in prices 
of shares? What is the reason for the dilution in product quality in the 
textile organisation? What is the reason that sub-standard products reach the 
markets? The reason is the lack of inner quality of people associated with the 
respective organisations.


Notes:


i. Baba did not mention the name of the newspaper and this could be only to 
illustrate the state of affairs with respect to erosion of values in business. 


ii. The name of the brand has not been mentioned here for reasons of propriety. 
Though this practice of dilution in the quality of cloth has been mentioned 
with respect to a particular brand, it must be noted that such practices may be 
occurring across the industry and all brands and companies in the textile 
industry must take note of this to reform their business practices.




Source: Total Quality Management: Insights from Ancient Indian Wisdom, Chapter 
20, Man Management: A Values-Based Management Perspective

-- 

--- 
You received this message because you are subscribed to the Google Groups 
"saimsg" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to [email protected].
For more options, visit https://groups.google.com/groups/opt_out.

Reply via email to