Three Business Approaches for a Values-Based Manager 


 
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1. Quality



In Indian culture, a great deal of importance is given to righteousness.
Business must be carried out with righteousness. Of course, profit margins
must also be considered to reasonable percentages. No businessperson will
enter into business without considering profits. Business is established
basically with a motive to earn money. But then, as the demand for products
and subsequently their sale rises, so does the desire for possessing them.
This is not correct. Desire, once installed, will only ascend but never
descend or fluctuate. However the price of the product must not be hiked,
just because there is a greater demand for the product. Conversely, just
because the product is not in demand, the price must not be slashed.
However, under all circumstances, irrespective of the fluctuation in demand,
the quality of goods and services must be consistently maintained.  When
quality is not compromised upon, not only does it lend value to our life,
but also does some good for the country.

 

People must understand that there are three important management levels in
business organisations: higher, middle and lower levels. Even when you are
at the lower level, you should not compromise on quality. By focussing on
quality (with respect to products as well as work-ethic), you will slowly
but steadily progress to higher levels. The manager keeps everything under
his control. He handles the major part of public relations and also manages
inter-personal employee relations. With such work load, if he still craves
for more control and power, he may obtain it, but then he may suffer from
work overload and become stressed. At this point of time he will slowly
start delegating responsibilities to those whom he trusts. Hence, one must
conduct oneself in a way that attracts the attention and the confidence of
the superiors. The management of business is entirely based upon character
and trust. One must demonstrate commitment in practice of these two
qualities. 


2. Fair Competition



It is desirable that the competition among people and organisations is with
respect to quality, prices and durability of the products and services.
People must understand that competition is healthy only as long as quality
is not sacrificed to gain price advantage. It is unfortunate that in today's
market, majority of business organisations are hardly concerned about
quality, but focuse primarily on quantity. When substandard products are
introduced into the market, their value and demand drops. One must carefully
analyse the situation and then strike a balance between price and quality.
One must consider carefully the following issues:

1. Whether the market is going to attach any value to the utility and
quality of products?

2. Would a product be of any use to the consumer? 

3. Do the customers get attracted to the product on impulse or on careful
scrutiny? 

 

Business organisations must concentrate on producing those goods that will
be of good use to the society at large. When volume of production increases,
the cost of production automatically decreases owing to economies of scale.
Therefore, a manager must look into all these aspects and function
accordingly.

 

To be continued...

 

Source: <http://saipublications.com/b008_Man_Management.html>  Guidelines
for a Values-Based Manager: Spiritual, Personal and Business, Chapter 11,
Man Management: A Values-Based Management Perspective

 

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