The Business of Life 

 

 
<http://4.bp.blogspot.com/-0qS6lRmFt0o/U_WnZhSmytI/AAAAAAAAEy4/EetujJezYfk/s1600/DISCOURSE.jpg>
 

 

What is business? Does it mean transaction or exchange of objects? No. The 
whole world is business. For that matter, right from the Prime Minister, we all 
are managers. Each one follows sincerely the expected procedure. Truly 
speaking, our students have fully realised the basic psychology expected of 
them in every field of life all over the world. 

 

Human being has got five senses. All the five senses of man are constantly 
engaged in business. Every limb of the human body necessarily follows the 
business as expected of it. A true manager is one who makes proper use of the 
five senses and does the business as per the expected standard. You cannot call 
it a true business if it is restricted to reading of the books, studying the 
foreign exchange and business taking place in foreign countries, comparing the 
foreign business with Indian business, etc. Indian business is related to and 
is applicable to the Indian scenario. We should never compare ourselves with 
the foreign businesses and stretch our hands. We have to fully comprehend our 
own Desha, the country and Deha, the body and understand it. The foreign 
business is based on the principle of domination and power. We should not 
imitate in this way. We have to design our own business based on our feelings, 
sentiments, actions, procedures and the tradition of this land. It is not 
enough if you go by caste, you should take into consideration the culture also. 
Besides culture, you should also take into account, the country. True business 
comprises these three components: caste, culture and country. In the present 
times, some have given up the caste consideration. If you like so, you may give 
up the caste. But never dispense with your culture. What is culture? Culture 
means adherence to following the path of tradition that has been laid before us 
over ages. Therefore, it is not possible to give up the native culture, not 
even a fraction of it. The caste and the culture together should propagate and 
publicise the country. Based on this country, the culture is developed and out 
of this culture we have got the caste that has been followed. Therefore, the 
human individuality depends upon the caste and culture perfectly blended 
together. 

 

You may neglect and may say - What is caste? What is culture? What lies over 
there? You may take it in that sense. You don’t get culture with mere 
association and interrelationships. The culture can be cultivated, can be 
adhered to through the sense of discrimination between what is good and what is 
bad. The heart is the seed of culture. Therefore, we should exercise proper 
discrimination. Out of this discrimination naturally you will face so many 
transformations and changes. Because of the absence of discrimination, we find 
the culture being perverted or diverted. As we are culturally spoiled, the 
country has become weak. The country is weak because individuals are not 
following the path of culture in the proper sense and are not following it 
strictly. Naturally, this kind of tendency leads to a questionable conduct and 
behaviour. As you know well today, each political party has got its own 
doctrine, has got its own ideology and the path laid before them. However, the 
best of the results can be achieved if all the political parties act together 
unitedly. 

 

Source: The Business of Life, Discourse 2, My Dear Students Volume 2; Divine 
Discourse delivered in Sai Kulwant Hall to the students of the Management 
Programme of Sri Sathya Sai University on August 22, 2007 
<http://saipublications.com/b002_my_dear_students_vol_2.html> 

 

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