The Role of Sai Students in the World – By V. S. Ramamurthy 


The relevance and practicality of Bhagawan’s Teachings with specific focus on 
Management as realised in the Corporate World 


 
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Swami’s teachings on Management are the greatest treasure. The Sai students 
like all other business students over the world, have to face the Corporate 
World and come up successfully in their career. Swami has aptly explained the 
word MANAGER as: 

 

                                 M      MIND OF MAN  

                                 A AWARENESS OF ATMA

                                 N NATURE OF NATION

                                 A ASPECTS OF ENVIRONMENT

                                 G GUIDELINES OF GOODNESS

                                 E     ENQUIRY INTO ETHOS

                                 R ROLE OF RULES

 

I would like to share my experience in practicing Swami’s Management Philosophy 
in the Business World. I joined as a Sales and Marketing Executive in a medium 
scale company in Mumbai and was assigned the task of sales and marketing of 
electronic equipment to medical professionals and medical institutions. In due 
course, I was told by the company management, to make sales resorting to 
unethical means in order to survive in the market. Being a Sai Student, I 
resisted the move and eventually I was told to leave the company as I was not 
practicing the means of ‘modern’ business. I remembered what Swami had told us 
during our song session at Kulwant Hall, Prasanthi Nilayam. Swami said, “Follow 
My teachings and you will succeed”. During our MBA course we were taught at the 
School of Business Management, Accounting and Finance that we management 
students should convert challenges into opportunities. 

 

I left the company and came to Brindavan for Swami’s Blessings and after having 
Swami’s Darshan in the morning, I left for Mumbai with great confidence. I 
applied for the job of a Lecturer in a college at Mumbai and during the 
interview I was asked how Swami’s teachings could be implemented in the 
academic curriculum and in the society. The inputs given to us during our study 
at School of Business Management were very useful in providing the answers in 
the interview. Eventually, I was selected for the job of a Lecturer. Thus Swami 
has shown me in my professional life that He takes care of those who follow His 
teachings. 

 


The experiences and nectarine interactions of the Students with Bhagawan in 
Prasanthi Nilayam: 


 

I wish to share the experiences we had during the first Grama Seva conducted by 
Swami, which shows how Swami enables us to develop management skills. A 
detailed plan was chalked out which included all the villages to be covered, 
date at which each village would be covered, groups going to each village, 
vehicle to be used for each village etc. Everyday students and staff of the 
University (both Prasanthi Nilayam and Brindavan campuses) would assemble at 
their respective places in the Ashram after morning Darshan. We would board the 
assigned vehicles with the Prasadam (food packets & clothes) and proceed to our 
respective villages. It was a memorable journey to go to every nook and corner 
of our villages where 70% of the Indian population resides. The villagers were 
overjoyed to receive Sai Students and greeted us like their own people. 
Everyday Swami asked us about the villages we covered and how the distribution 
was carried out. It was a nice experience for us, distributing Swami’s Love to 
the villagers. Swami showed us how Love multiplies itself when it is shared 
with others. 

 


The special place of the Students in the Heart of Bhagawan: 


 

The students had ample opportunities to listen to Swami’s Message on various 
topics during His evening Darshan in Sai Kulwant Hall in Prasanthi Nilayam. 
During one such evening, Swami asked one of the school students, “Who is your 
best friend?” The school boy answered, “Swami, all are my friends”. Swami with 
a smile asked him, “Who is your true friend?” The boy was silent and then Swami 
told all of us, “God is the true friend”. We were thrilled by Swami’s words. 
Then Swami added, “Fear Sin and Love God”. 

 

I take this opportunity to share yet another incident, which shows how Swami 
showered His grace on His students. During the first year of our MBA Course, we 
prayed to Swami to come to the Senior Boys Hostel and Bless us. Swami, pleased 
by our continuous prayers, decided to come to our Hostel. The Hostel was 
energized and all boys started working towards putting up a very good 
programme, to please Swami. 

 

Swami came in the evening. After the Vedic chants and the various programmes 
were over, Swami commenced His Divine Discourse. Swami said, “You (boys) have 
come from different places in the country to Me, to be My students. You are 
really blessed to be here with Me. You all would leave this place after your 
studies and go to your respective places and do some job. But remember 
students, wherever you go, Swami will always be with you, above you, below you, 
beside you. Have such faith and continue your studies.” Tears welled up in my 
eyes after listening to Swami’s proclamation of His Love for His students. 

 

Swami, during the 2nd year of our MBA Course, stopped talking to students and 
we were told that He was upset with us. The silent spell continued for about 6 
months. Unable to bear it any longer, one day, during evening Darshan, we 
rushed towards Swami and fell at His Lotus Feet praying to Him to forgive us 
and talk to us. Swami in an ‘angry’ tone said, “I am always talking to you 
boys. But what is the change in you? What is the transformation in you? 
Nothing! Then why should I talk to you?” We started crying and once again 
prayed to Swami to talk to us. Swami then told our Vice Chancellor that He 
would be coming to the Institute the following morning. The Institute was 
decorated overnight. Swami came as per His promise and in the course of His 
Divine Discourse said, “Those who show ingratitude are more dangerous than 
venom and ingratitude is a sin. Your parents are always concerned for you and 
you must show your gratitude to them. Live your life with gratitude and I am 
ready to give up even My Life for you.” Listening to Swami speak to us after a 
dry spell of 6 months was very touching! 

 

The future role of the Management Graduates from SSSIHL, and how we can prepare 
ourselves for it: 

 

The future role of management graduates from SSSIHL is very important for 
today’s Corporate World. Today’s Corporate World is facing cut-throat 
competition from all areas. Swami’s teachings about competition are of great 
importance to Sai Students. Swami has said that competition is healthy only 
when quality is not sacrificed. It is unfortunate that in today’s market, 
everybody is concerned about quantity with no emphasis on quality. The launch 
of such substandard products in the market is harmful to society. Swami says 
that we must carefully analyse market requirements and concentrate on producing 
goods that will be of use to the public. 

 

One day, during evening Darshan, Swami asked one of our brothers, “What is your 
next Exam?” The boy said, “Swami, it is Marketing”. Swami asked, “What is 
Marketing?” The boy gave the textbook definition, but Swami was not pleased 
with the answer. Swami said, “Marketing is producing goods required by the 
society”.  

 

Swami has given clear concepts on various topics of management. As management 
graduates from SSSIHL, we should all practice Swami’s Teachings on Management, 
which is compiled in the book ‘Man Management’. In our workplace, if we are 
compelled to do anything unethical, we must explain to the people, the 
consequences of doing such unethical things and must resist the move. Today’s 
Corporate World is experiencing corruption, unethical practices, fraudulent 
measures for making quick profits, etc. and we should not be carried away with 
these. We should prove to the world that it is possible to run a business 
successfully and also make profits by practicing Swami’s Teachings. Means are 
as important as the end. The recent collapse of Enron Corporation due to 
misappropriation of company funds shows that no business can be successful in 
the long run by following unethical/immoral means. 

 

Swami has given inputs on various fields on Management such as Human Resources, 
Quality, Financial Management, Marketing, etc and by following His Guidelines 
in our day-to-day work, we can definitely make the Corporate World a better 
place. 

 

- V.S. Ramamurthy

Student (2000-2002) Department of Management Studies

Sri Sathya Sai Institute of Higher Learning

Prasanthi Nilayam Campus

Source: Fragrance 2005 <http://www.saipublications.com/b012_Fragrance.html> 

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