Sylvia Fernandes: Send RJs to Britain
8 Jan: Business Standard. Tourism boards have turned innovative in
radio advertising when it comes to promoting their destinations. Said
Sylvia Fernandes, representative, Visit Britain, "We are looking at
other options of marketing. While we would be looking at advertising
through radio in a big manner by sending radio jockeys to Britain and
report from there, we would also be promoting our online marketing
venture through the radio." Full text at click here
Sylvia Fernandes, 27, is based in Bombay and looks after Marketing &
PR, West India (Maharashtra, Goa & Gujarat) for VisitBritain (British
Tourist Authority), click here She is very much a Bombay girl though
she traces her Goan roots to Saligao. Her hobbies include dancing,
swimming and reading.
http://www.goanvoice.org.uk
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