Most philanthropy and aid decisions are made based on persuasive sounding 
narratives, and we relish taking part in those stories, even if the actual 
results are mixed.  But the results of the most pragmatic approach, built on 
statistics and economic analysis rather than narrative, can be stunning.

Bjorn Lomborg does cost/benefit analysis on global good.  There are surprises 
when you examine what are the highest-yield targets in the domains of health, 
poverty, education, reduced violence, gender equality, climate change, 
biodiversity, and good governance.  Reducing trade restrictions floats to the 
top: $1 spent yields $2,000 of good for everyone.  Contraception for women is 
close behind, with a whole array of benefits.  For health, go after 
tuberculosis, malaria, and child malnutrition.  For climate change, phase out 
fossil fuel subsidies and invest in energy research.  For biodiversity, focus 
especially on saving coral reefs.

Lomborg is author of Prioritizing the World (02014), Cool It (02007), and The 
Skeptical Environmentalist (02001).

"From Feel-Good to High-Yield Good: How to Improve Philanthropy and Aid," Bjorn 
Lomborg, SFJAZZ Center, Hayes Valley, San Francisco, 7pm, Monday, March 13.  
The show starts promptly at 7:30pm.

To be sure of a seat:
• Long Now Members <> can use the discount code 
on the Lomborg Seminar page to reserve 2 free seats 
• You can purchase tickets for $15 each 
• Seminar at SFJAZZ Center <> 201 
Franklin Street, San Francisco, CA 94102
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Members at 7:30 PT - become a member <> for just 
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Share this talk: Bjorn Lomborg, "From Feel-Good to High-Yield Good: How to 
Improve Philanthropy and Aid" Long Now talk on 3/13 

Talks coming up:
April 10 (Mon.) - Frank Ostaseski, What the Dying Teach the Living 
June 5 (Mon.) - James Gleick, Time Travel 
July 24 (Mon.) - Carolyn Porco, Looking for Life in the Solar System 
Nov 20 (Mon.) - Elena Bennett, Seeds of a Good Anthropocene 

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