Hi Partner,

Please send resumes to [email protected]


*Audience Analytics Analyst*

The group is the Customer management team (web analytics) within the
Consumer Media BU. They manage the audience for 17 customer websites. They
work with various teams (production, design, development) and handle
questions on user/audience. They then analyze and propose solutions back to
the business.

*Primary Responsibilities and Related Duties:                            *

   - Ability to process large quantity of web traffic data and extract
   relevant, actionable insights.
   - Provide in-depth analysis of site performance and customer experience
   using various data sources.
   - Update and deliver weekly and monthly reports, scorecards/dashboards
   and key performance reports (using Excel, BI tools, click-stream analytics).
   - Perform quality assurance test on tracking implementations.
   - Manage the reporting and analysis of A/B and multivariate tests.
   - Evaluate business goals and objectives from multiple business teams and
   develop tracking/tagging strategies to allow individuals and teams to
   measure success.
   - Support ad-hoc analytics requests from different business stakeholders
   - including editorial, site design, product development, business
   development, marketing and advertising sales.
   - Recommend website and product changes based on insights drawn from
   analysis.
   - Manage and fulfill report development for 200+ users globally.
   - Support Reuters global consumer media businesses, which includes teams
   in US, UK, Japan, China, India, Africa, Germany and Italy.

* *

*Education Required*: BS/BA degree in Marketing, Business, Statistics,
Computer Science or related fields.

*Minimum Skills and Experience: *

   - *At least three years experience using WebTrends or Omniture (or
   another major web analytics solution).*
   - *Vendor experience within web analytics field (experience with websites
   – preference is media, specifically large sets of data i.e. Google).*
   - *Expert in MS Excel, with experience building pivot tables, advanced
   formulas, using external data sources, and writing VBA macros. This role
   will extract the data and put it into simple English for stakeholders.*
   - *At least two years experience in reporting and analyzing performance
   of online marketing activities, such as email campaigns or other user
   acquisition strategies.*
   - Excellent oral and written communication skills.
   - Detail-oriented, well organized, and able to assume responsibility for
   specific project deliverables with limited supervision.
   - Deliver results in a fast-paced, deadline-driven environment that
   requires ability to handle multiple tasks simultaneously.
   - Strong interpersonal skills and a demonstrated ability to work
   effectively both independently as well as in a team environment.
   - Demonstrated ability in identifying trends, “stories”, drawing
   conclusions and making recommendations from multiple and large data sets.
   - Understanding of data relationships, sources of data, reconciliation
   issues, and uses of the data in order to provide the correct information to
   address the business need.
   - Strong understanding of site tagging (implementation and maintenance)
   - Understanding of A/B and multivariate testing principles.
   - Good understanding of internet marketing business models and metrics as
   well as competitive and consumer research principles, web analytics,
   marketing analysis and statistical methods.
   - Experience with and a strong understanding of HTML, JavaScript, and
   XML.



*Additional Skills and Experience desired: *

   - *Experience in online publishing – most important*
   - Familiar with SQL and database structures
   - Experience using NielsenNetView, Comscore, and Experian Hitwise
   - Understanding of Search Engine Optimization and Search Engine Marketing
   - Able to leap tall buildings in single bounds a huge plus

 *Position Reports To*: Manager, Audience Analytics




Please send the updated resume of the consultant along with the rate,
location and contact information. Please make sure the Consultant's skills
match the requirement.  After reviewing the resume I will contact you if I
need more information.

Thanks,

Anand Bandarupally
Nihaki Systems Inc
346 Georges Road, Suite # 1, Dayton, NJ 08810.
Direct: 732-645-1215
Phone:  732-823-6471/6472 Extn: 111
Fax :   732-438-6973
www.nihaki.com
[email protected]

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