I have a very urgent DIRECT CLIENT requirement for *Digital Strategist
*in *Lansing,
MI* Please Let Me Know If you have available candidate, please reply with
their word resume, location, rate and contact number.

Please send the resumes at [email protected]

Job Title: Digital Strategist
Location: Lansing, MI
Duration: 6 Months

The Senior Digital Strategist develops an in-depth understanding of
internal and external factors affecting the client's business, marketing,
and digital ecosystem. The Senior Strategist uses that understanding to
guide the establishment of business goals and objectives, and the
development of strategic plans and briefs. This highly collaborative role
interfaces with internal team members as well as external stakeholders
throughout the strategy research, development, and deployment phases. The
intent of this position is to re-architect the existing
www.michigan.govportal and the subsequent 130 +/-sites under the
portal. These sites are
made up of Agencies and various Commission, Boards and Marketing sites.
Mi.gov has been in existence as an enterprise portal for 12+ years using an
enterprise Content Management System (CMS) to manage the content for all
State of Michigan Government Agencies. Over the years the portal has gone
through many cosmetic "Look & Feel" changes however the structure of how
the content is architected and even the massive amounts of content has
never been addressed. The deliverables associated with these positions are:

Programming Phase
Bench Mark the existing Mi.gov taxonomy illustrating successes and
challenges
Develop an engagement strategy
Develop a gap analysis between successes and challenges Analysis Phase

Develop the UI framework analysis
Identify core customer personas
Develop customer journey maps
Identify Agency profiles
Compare/overlay customer journey to agency profiles
Search Engine analysis internal & external
Web Analytics analysis
UI Analysis Delivery Phase
Develop structure design approach
Develop governance model
Develop workflow and publishing model
Publish Taxonomy 5. Publish UI

Skills Required
Digital space marketing and/or management consulting
Organizational design
Process design and optimization
Digital governance
Excellent communication skills

Experience Required
 8+ years Internet, marketing and/or management consulting (consulting or
client-side) experience, with at least 5 years focused exclusively on the
digital space.
Proven experience leading strategy and digital roadmap projects in complex
organizations.
Expert knowledge of online advertising, information architecture, content
strategy, user research, data modeling, structural design principles, and
online consumer behavior.
Demonstrated thought leadership on digital strategies (including eCommerce,
Content, Social Media) in a variety of organizations.
Demonstrated success driving organizational change within client
organizations.
Excellent communication skills and comfort level with speaking to C-level
executives and technology specialists alike.

Experience Preferred
Past experience in organizational design consulting, process design and
optimization, digital governance, and team dynamics a strong plus.
Education Required  Advanced degree in a field such as Library &
Information Science, Industrial Design, Human-Computer Interaction,
English, History, Anthropology, Economics.

Thanks,

Raj Chouhan - IT Recruiter
201-546-3479Phone
[email protected]

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