Hi,

Hope you are doing great,

Contract Marketing Analytics Director – High Level must be very technical
Location: Philadelphia, PA
Contract- 6 to 12 months
Phone interview and then in person interview- must be local

*Reply Me At [email protected] <[email protected]>*

Aid in the set-up (configuration) and support of MS project Online
Provides on-boarding support (includes training)
Assist in documenting tool process flows
Understand Power BI and can assist with setting up the reporting
environment and run adhoc reports as necessary
.Team: Marketing / Analytics / Strategy – It’s a New Unit
.Team Focus: How business is performing (disconnect/connect; motivators;
drivers
.Effectiveness gap )

.Ideal candidate:
.Strong background with NPS (Net Promoter System) – tracking performance
scores (increases and decreases)
.Vanguard is a preferred client to target here
.Strong background with Customer Experience
.Strong Analytics background

Interaction:
.VP Level and above everyday – need to take the lead
.Tech resources: are there to help them build this

Key Responsibilities
.Serve as a strategic analytics partner to Customer Communications team,
using data and insights to help drive messaging strategies forward.
.Build and maintain analytics infrastructure for measuring test/control
customer cohorts and understanding how messaging impacts customer NPS,
product usage behavior, churn, etc.
.Leverage data visualization tools and other technology to automate and
simplify analysis and generate actionable insights.
.Work directly with customer insights and research teams to integrate NPS
and other customer experience metrics into core suite of measurement
products.
.Provide analytics support (market opportunity sizing, customer profiling,
etc) as needed.

Education Level
• MBA preferred; bachelors degree in customer behavior,
marketing/communications, business intelligence or other related field
required.

Work Experience & Requirements
.Generally requires 7-10+ years of experience in data-driven marketing,
customer relationship management (CRM), and/or statistical
modeling/forecasting, applied research methods
.Strategic thinker, with a demonstrable understanding of marketing & sales
mechanics, customer journey and/or CRM related disciplines.
.Proven track record of turning data into insights; experience with
automating data analyses and detection and disseminating results via the
latest visualization and reporting technologies
.Experience working or consulting for a “best in class” NPS driven
brand/organization
.Demonstrated ability in handling and navigating large and complex data
sets and databases.
.Knowledge of SQL, Oracle, relational databases, and other access and
storage technologies (Hadoop, etc).
.Experience in handling projects involving data mining techniques
(Forecasting, clustering, decision trees, etc) using mining tools such as
SAS and/or SPSS
.Outside the box thinking with a proactive approach to problem solving
.Understanding of advanced analytic techniques, BI tools, and data
visualization software (IBM Cognos and Tableau preferred)
.Strong project management, communication, and strategic thinking skills.

 Regards,
Jack Anderson -Sr.IT Recruiter
ITBrainiac Inc.
[email protected]
Direct :  609-935-3773X103
116 Village Blvd, Suite 200 - Princeton, NJ 08540
www.itbrainiac.com

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