Immediate need for Digital Intelligence Analyst

Malvern, PA

Skype ok

Dynamic Tag Management (DTM) experience a plus

 *Please reply to <>*

*Must Haves*

   - 2-3 yrs experience working with Adobe Analytics (aka: Adobe
   SiteCatalyst) at a large enterprise organization (i.e. many digital
   properties with global view)
   - Experience working with Global report suites, Cross-domain traffic,
   Digital campaign tracking and analysis (from off-site attribution through
   to on-site content/conversion event optimization), Double Click, DFA
   Integration, Adobe/Site Catalyst's Discover capabilities to identify
   behavioral segmentation, and Mobile analytics measurement
   - Successfully integrating Marketing Channel Technologies with Adobe
   Analytics and the tool set up necessary to make the Marketing Channels
   capabilities work - specifically Exact Target, SiteSpect, Unica, Tealeaf,
   and Spredfast
   - Experience with Dynamic Tag Management from Adobe (preferably) or with
   any other tag management product (TagMan, Tealium etc).
   - Writing technical documentation around digital analytics
   implementation and technical systems architecture


   - Passion and desire to want to play a large, influential part in the
   implementation of Adobe Analytics Technology across 50+ digital properties
   ($10M+ Program) and building out the processes, procedures, and engagements
   that establish a best-in-class digital intelligence "center of excellence"
   - Strong ability to consult with the business on mobile and digital
   projects to help them think more strategically about measurement/tagging
   - Candidate must have a dynamic, driven personality
   - Working with internal business partners to transform project
   measurement needs into strategic KPI's, success events, and engagement
   measures of success and with IT to implement those measurements
   - Experience performing site-wide, site-side content optimization


To define, gather and analyze measures of Vanguard’s client experience
across all channels (with the primary focus being digital). To be an
advocate for measuring client experience.

*Duties and Responsibilities*

1.      Defines analytics to measure the effectiveness of our cross-channel
client experiences.

2.      Builds & maintains dashboards that surface key performance

3.      Gathers, cleanses and analyzes data from multiple sources including
but not limited to; Webtrends, Tealeaf, Sitespect and Enterprise
Databases.  Prepares and delivers presentations that translate analytic
insights into tangible, actionable solutions for business partners to

4.      Provides analytics implementation requirements, representing our
business needs.

5.      Provides consulting services to colleagues needing data for
specific projects.

6.      Builds relationships with business partners and guides their use of
analytics, and data.

7.      Influences analytics infrastructure improvements and decisions
regarding skills, process, and technology.

8.      Participates in special projects and performs other duties as


·         3-5 years’ experience with enterprise level digital analytics
implementations, with specific experience in Adobe Analytics and TeaLeaf

·         Ability to write a measurement plan and detailed tech
spec/implementation document to implement  Adobe Analytics for digital

·         Track record of using data to drive business insights

·         Undergraduate degree (BS/BA in Economics, Finance, Statistics,
Mathematics, Marketing Research preferred), or equivalent combination of
training & experience.

·         Strategic thinker with tactical abilities.

·         Superior testing and quality control skills and attitude.

·         MS office skills. Strong Excel skills in data manipulation and


 * Thanks and Regards*


*Business Development Manager*

*Email*: ** <>

*Contact*:    *614-664-7644*

*Yahoo ID*:  *tapan_technocraft*

*Gmail ID:   **tapan.technocraft*


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