Title
Database Marketing Manager located in NYC, NY
Description
Primary Responsibility:
The Database marketing manager is responsible for leading the execution
of the analytics and data strategy to meet the needs of the marketing
organization. The functions that the data strategy supports and impacts include
campaign development and testing, list creation, data overlays, data analysis
and reporting, data feed creation as well as process integrity. The incumbent
functions as a marketing data steward, analytic expert and must be intimately
familiar with not only marketing-generated data, but also data created and
stored by sales, operations, information warehouse, set-top box, audience
measurement and metrics organizations in order to make this data accessible for
use in detailed and complex campaigning and analytic functions.
Responsibilities include ensuring process integrity for key database systems
including SAS and Epiphany. The database marketing manager is also responsible
for identifying new data sources for analysis and campaigns and helping to
secure access and enabling users access.
Qualifications
8+ years of data analysis and data base system analysis
Advanced knowledge of SAS and data analytics
SQL and SAS programming
Experience as a user or support for Epiphany or Unica preferred
Excellent communication, project management skills as well as a team
player
Billable Rate
$60-65 /HR All Inclusive required to relocate to clients site and onsite 5
days of the wk M-F
Send Resumes to [email protected] or fax them directly to 734-484-4075
for prescreening process before submissions to client.
Thank you
Tony Calikov
4CITG, Inc
586-441-5149 Office
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